Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
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Archives

Q2′ 2017: Benchmarks For Aesthetic Practice Online Inquiry Conversion

Not all leads are created equal. Sometimes patients reach out and follow through with scheduling their consultation right away. Others express that initial interest but end up being a bit slower to commit. So what’s in a lead, then? Every practice’s answer is a little different. That’s why analyzing and auditing your lead data can help your practice to understand… Continue Reading

Facebook Lead Generation Ads: What They Mean for You

In social media’s evolving climate, advertising methods on platforms such as Facebook change weekly. One of the latest developments in this area has been the implementation of lead generation ads, a form of ad that allows interested users to click on an ad, fill out a short form, and submit their lead information all within the Facebook platform. If you… Continue Reading

Don’t Be Shy With Social: 3 Ways to Share With Patients

If you’re an Etna social media marketing client, you recognize the value that comes from sharing a more “social side” to your practice. Maybe you’ve actively posted for years, or maybe you’ve just scheduled your very first tweet. Either way, there may be an important piece of the puzzle you’re missing from your online efforts. Has a staff member recently… Continue Reading

The Online Patient Migration

As birds migrate north in the spring, there’s a similar migration happening to your online patients. The only difference — your migrating patients are not returning to their original destination. With the steady increase of mobile device usage, the migration was bound to happen. People are moving away from your website and taking flight to third-party platforms such as Yelp,… Continue Reading

Email Marketing: Why It Is Still the Best Way to Reach Your Patients

Isn’t email marketing passé in this era of social media? Not according to the numbers. Watch this 30-minute webinar in which we explore: New data that shows email marketing consistently outperforms social media The best practices for growing your email subscriptions Advice to dramatically reduce the time required to produce your campaigns Tips to maximize deliverability and campaign response

Advanced SEO: 7 Tips for Next-Level Medical Marketing

Today’s search engine rankings are volatile, and no single tactic can ensure your place at the top of the list. In this webinar, learn how to earn and protect your ranking by diversifying your SEO strategy. Take your SEO to the next level with the actionable advice in this informative presentation. Diversify Your Keyword Targets Embrace content strategies such as:… Continue Reading

A Personal Touch With Real Patient Photos

The stock photo rut. Many designers have been there and few have escaped with their sanity. Hours and hours can be spent clicking through endless pages of photos in search of the perfect model image for a new Web design. Age, hair color, skin tone, clothing (or lack thereof), facial expressions, and setting are all things taken into consideration, and… Continue Reading

Pay-Per-Lead Medical Marketing

Are pay-per-lead marketing programs legal? An emerging trend in medical marketing treats patients like commodities and puts medical professionals in serious legal peril.  Pay per lead programs, a popular form of online affiliate marketing, are popping up like weeds in the elective healthcare industry.  These programs charge a set fee for the name and contact information of a patient interested… Continue Reading

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