Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
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AI Search Is Rewriting the Rules of Reviews for Elective Healthcare Practices 

Patient reviews now play a fundamentally different role in elective healthcare search. Reviews actively inform how AI systems rank, shortlist, and recommend practices — directly shaping which providers are seen in the first place. As a result, reputation now shapes both patient choice and practice visibility — influencing who gets booked and who gets recommended in the first place.  Below, we outline what’s changing... Continue Reading

Etna Interactive
  • Reputation Management
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How Answer Engines Are Changing Search for Healthcare Practices

Ryan Miller’s Comprehensive Overview on Answer Engines and the Future of Search Ryan: Hi again, it’s Ryan Miller with Etna Interactive. Whether you’re a CEO of a private equity firm owning several elective healthcare practices, a solo practitioner, or a marketing manager, today I want to talk you through the changes happening in online search and how... Continue Reading

Etna Interactive
  • AI
  • Uncategorized
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Getting the Most From Your CRM: 9 Expert Automations That Transform Aesthetic Practice Performance 

Most aesthetic practices are sitting on a powerful CRM that’s acting more like a contact list than a growth engine. This article lays out a practical, step-by-step action plan with 9 proven automations that you can implement to plug revenue leaks, speed up response times, and tighten follow-up across the entire patient journey. Use it... Continue Reading

Etna Interactive
  • Lead Growth
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Feedback Is the Future: How to Build a Culture of Co-Elevation 

At Etna Interactive, we believe that meaningful feedback isn’t just a soft skill—it’s a strategic advantage. In a keynote that resonated deeply across our team and clients, bestselling author and leadership coach Kyle McDowell shared a compelling message: if we want excellence, we need to normalize feedback. Not as criticism, but as care. Not as... Continue Reading

Etna Interactive
  • Webinars
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Spotting the Fix Worth Making with Guest Speaker Steven Lerch

Full Transcript of Etna Interactive’s Recent Webinar on Spotting the Fix Worth Making Ryan: All right, it is noon Pacific time, and uh, here on the West Coast, I want to know what is today, the 21st of May of 2025, and we are going to talk a little bit today in a session we're... Continue Reading

Etna Interactive
  • Webinars
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Every Call Counts: 4 Ways To Achieve Front Office Mastery

In elective healthcare, your front office team is often the first point of contact for prospective patients. The way they handle phone calls can make or break a potential relationship, influencing whether someone schedules a consultation, becomes a loyal patient, or walks away. Investing in great phone skills isn't just about answering questions—it's about creating... Continue Reading

Etna Interactive
  • Training & Staff Development
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What California’s New AI Health Care Communication Law Means for Medical Practices – And What It Doesn’t 

As a healthcare marketing professional who's spent two decades helping medical practices navigate the digital landscape, I've been closely following California's groundbreaking AB 3030. This new law (which took effect on January 1, 2025) marks a significant shift in how California’s medical professionals can engage artificial intelligence in patient communications. Importantly, however, I do not... Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer

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