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Measuring the Success Of Your Social Media Marketing

In the medical marketing industry, social media is more important than ever. More and more patients are utilizing social platforms to learn about medical practices and directly interact with doctors and their staff. If social media is a part of your practice’s marketing plan, there are some aspects of your social media that can directly influence your business’ success. In… Continue Reading

8 Examples of Great DIY Social Videos in Elective Medicine

While medical professionals grapple with the ethics of sharing plastic surgery videos on social media we can help you address two of the more common questions about social videos and medicine — “What kind of video should we create?” And, “Can you share examples of great DIY social videos in elective medicine?” Live Treatment Dr. David Reath combines myth-busting and live treatment (on… Continue Reading

Don’t Drop That Lead

In the aesthetic industry, one of the biggest predictors of success is the percentage of prospective patients who convert into customers. However, turning these prospective patients into customers isn’t always easy. “Dropping leads” means having a potential patient decide to not come into your practice for a treatment or procedure. There are multiple factors that can cause this to happen.… Continue Reading

Latest change at Google

Google Now Decides Who’s Best in Your Market

If there’s one thing we can count on with Google, it’s change, and the search giant’s latest SEO shift is going to have a direct effect on local search. The way people search is changing. The rise of voice search features on mobile devices has led to people using longer, more detailed search queries that include terms like “best” or “near… Continue Reading

Join Us at the 2017 ASAPS Residents’ Symposium

On September 8-10, 2017, the American Society for Aesthetic Plastic Surgery is hosting a Residents’ Symposium for plastic surgery residents and fellows in approved programs in the U.S. and Canada. “The Business of Launching Your Practice – The ASAPS Gift of Expert Advice” will be chaired by Sal Pacella, MD, MBA and Gary Tuma, MD and will focus on teaching… Continue Reading

Unforeseen HIPAA Disasters and How to Avoid Them

We are all familiar with those clear-cut HIPAA violations we need to avoid, but what about those situations that might be in that grayer area like responding to online reviews, computer hacks, and social media oversights? We were able to gather three of the aesthetic industry’s top legal minds to discuss five of those real-life situations that saw (sometimes) honest… Continue Reading

How to Protect Your Practice from Potential Threats

Changes in staffing and vendor partnerships happen at every practice. Whether these separations are amicable or not, it’s best to safeguard your practice’s online assets and marketing performance before these changes occur. During this webinar, Etna Interactive’s President, Ryan Miller, reviews how to protect you and your practice from being being burned, losing on a big investment, or being held hostage by… Continue Reading

It’s Time to Put Mobile First

2017 is shaping up to be the year of the mobile device. As we mentioned earlier this year, Google is turning its attention — and its good graces —  to sites that perform well on mobile. With 68% of healthcare searches being done on mobile devices, it’s no wonder sites with superior mobile performance are ranking well. If you’re an… Continue Reading

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