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Latest change at Google

Google Now Decides Who’s Best in Your Market

If there’s one thing we can count on with Google, it’s change, and the search giant’s latest SEO shift is going to have a direct effect on local search. The way people search is changing. The rise of voice search features on mobile devices has led to people using longer, more detailed search queries that include terms like “best” or “near… Continue Reading

Join Us at the 2017 ASAPS Residents’ Symposium

On September 8-10, 2017, the American Society for Aesthetic Plastic Surgery is hosting a Residents’ Symposium for plastic surgery residents and fellows in approved programs in the U.S. and Canada. “The Business of Launching Your Practice – The ASAPS Gift of Expert Advice” will be chaired by Sal Pacella, MD, MBA and Gary Tuma, MD and will focus on teaching… Continue Reading

Unforeseen HIPAA Disasters and How to Avoid Them

We are all familiar with those clear-cut HIPAA violations we need to avoid, but what about those situations that might be in that grayer area like responding to online reviews, computer hacks, and social media oversights? We were able to gather three of the aesthetic industry’s top legal minds to discuss five of those real-life situations that saw (sometimes) honest… Continue Reading

How to Protect Your Practice from Potential Threats

Changes in staffing and vendor partnerships happen at every practice. Whether these separations are amicable or not, it’s best to safeguard your practice’s online assets and marketing performance before these changes occur. During this webinar, Etna Interactive’s President, Ryan Miller, reviews how to protect you and your practice from being being burned, losing on a big investment, or being held hostage by… Continue Reading

It’s Time to Put Mobile First

2017 is shaping up to be the year of the mobile device. As we mentioned earlier this year, Google is turning its attention — and its good graces —  to sites that perform well on mobile. With 68% of healthcare searches being done on mobile devices, it’s no wonder sites with superior mobile performance are ranking well. If you’re an… Continue Reading

In 2017, Mobile-First Is an Imperative

Google has made its New Year’s resolution for 2017, and it’s one you’ll want to pay attention to. In a matter of months, Google will be moving to a “mobile-first” search index — meaning your mobile experience will become a primary factor in how you rank for searches. In other words, web design and mobile design are officially the same… Continue Reading

3 Reasons Why Plastic Surgery Practices Are Experimenting With Snapchat

Here we are again! Another social platform has entered the scene and the industry is buzzing about what this means for plastic surgeons. The new platform is Snapchat! To the surprise of many of our clients, Snapchat isn’t actually that new. The social platform has been around since 2011 but is just starting to gain traction in the aesthetic industry.… Continue Reading

Google, HealthGrades, and You

Google is always adding new and innovative ways for people to interact with the brands they’re searching for on the web. It’s now possible to book appointments through Google, right from the search results page. Here’s why that’s potentially good news — and bad news — for your practice. The Knowledge Graph Whenever someone searches for a branded term, Google… Continue Reading

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