More Content Is Easy. Better Content Takes Judgment.
In this video, Etna Interactive's Director of Marketing Strategy, Jessica White breaks down how AI has changed... Continue Reading
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Structured Data and Schema Markup for AI Search: What Practices Need To Know
Patients increasingly form their first impression of a practice from an AI-generated answer, rather than from a webpage they click through to read. Google's AI Overviews, ChatGPT, Claude, and other AI search tools summarize, compare, and recommend providers using information they can access and interpret across the web. Clear, well-organized information makes it easier for... Continue Reading
Local Search Ads vs. Paid Search: Key Differences for Healthcare Practices
Patients don't wait to ask their friends for a provider recommendation anymore. They search Google or ask AI. For elective healthcare practices, this shift raises a real question: Which ad format actually gets you in front of the right patient at the right moment? Local Search Ads and traditional... Continue Reading
AI Search Doesn’t Rank, It Characterizes
In this video, Etna Interactive CEO Ryan Miller, discusses how to monitor your practice's visibility in AI Search. As patients increasingly turn to tools like ChatGPT, Google's AI Overviews, Claude, and Perplexity for provider recommendations, tracking "share of voice" has become just as important as monitoring traditional search rankings. Follow along to learn the difference... Continue Reading
Etna Interactive Is Now Fully Remote
Etna Interactive now operates as a fully remote healthcare marketing agency, serving clients across North America with the same strategic guidance, creative support, and client-focused service our partners know and rely on. For Etna, this transition is a natural evolution of how our team already works with medical and aesthetic practices. Our support has never... Continue Reading
How AI Is Reshaping Local Visibility for Aesthetic Practices
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Google Just Changed the Rules on Reviews
In this video, Etna Interactive CEO Ryan Miller discusses an important update affecting Google reviews and online reputation management for elective healthcare practices. If you’ve noticed legitimate reviews disappearing from your Google Business Profile, this change may help explain why. Follow along to learn what changed in Google’s review policies, why reviews that mention staff... Continue Reading
How Often Should You Update Your Website?
Most medical and aesthetic practices should evaluate their website every year and plan for meaningful updates every 2 to 3 years. A full redesign may be needed sooner if the site is slow, difficult to manage, outdated visually, underperforming in search, or failing to convert visitors into patients. Your website isn't a static brochure. It's... Continue Reading
