Get a Competitive Edge

At Etna, we know attracting quality leads is tough for plastic surgeons and aesthetic practice leaders in Salt Lake City, one of Utah's most competitive markets. Our proven track record includes:

  • 10:1 Average ROI in the first year, based on audited lead data
  • Google Top 8 agency recognition
  • Award-winning website designs created specifically for aesthetic practices
  • Lasting partnership averaging more than 8 years
  • Superior client loyalty, with scores that beat brands like Apple and Costco

Our exclusivity range means you'll be the only plastic surgery practice in your immediate Salt Lake City market to benefit from our proven marketing strategy. As a result, openings in your area are extremely limited.

The Etna Difference: Expertise in Plastic Surgery Marketing

When you partner with Etna, you get a full-service agency with more than 20 years focused primarily on marketing plastic surgeons and cosmetic practices. We understand your target consumer, the details of your service lines, and the products and technology you use.

Through strategic planning, an integrated approach to marketing, and rigorous, proactive performance analysis, we have successfully grown plastic surgery practices of all sizes in varied markets across the U.S. and Canada.

NPS is a customer loyalty metric that ranges from -100 to 100, with scores above 0 considered “good,” and above 50 considered “excellent.”

Superior Customer Loyalty.

Etna with an 85 on the NPS scale

Want To Work With the Best? So Do We.

We’re the digital agency of choice for service-focused clients who want timely responses, proactive recommendations, and quality work performed by our in-house team of experienced professionals. Does that sound like you?

Let’s Discuss Your Needs
Multiple hands putting a puzzle together

Success Stories From Markets Like Yours

We’ve helped many plastic surgery practices in competitive markets reach their growth goals with a level of support, strategy, and dedication that prompts rave reviews. Here’s just one example:

From Forecast to Proof: Karter Advanced Facial Plastic Surgery

When Dr. Karter of Karter Advanced Facial Plastic Surgery in Glastonbury, Connecticut, partnered with Etna Interactive in October 2024, he wasn't just looking for marketing support—he was looking for certainty.

Like many practices evaluating growth investments, he needed more than projections and promises. He wanted a partner who could ground decisions in real market data and ensure his marketing dollars were allocated with precision.

As part of Etna's year-one strategy, our team developed a paid search campaign supported by proprietary forecasting tools. Based on market conditions, competition, and growth opportunities, we projected a 5.2X return on investment.

Twelve months later, that projection became proof. After auditing campaign performance and lead quality, Dr. Karter confirmed that revenue from paid advertising was 5.2 times the total ad spend, exactly matching the original forecast!

Dr. Nicholas Karter

“All in, it looks like our revenue on ads was 5.2x what we spent … Spot on, Etna!”

Dr. Nicholas Karter, Karter Plastic Surgery
www.karterplasticsurgery.com

For Dr. Karter, marketing is no longer a question mark; it's a trusted partnership and proven growth engine.

Dominate the Salt Lake City Market With a Full-Service Plastic Surgery Marketing Agency

Isolated marketing tactics aren't enough to build visibility. It takes an integrated strategy that strengthens your authority across search engines, AI-powered results, reputation platforms, and patient-facing digital experiences.

We meet all your digital marketing needs with our full array of services, including:

Frequently Asked Questions

How do I choose a marketing agency for my plastic surgery practice?

Look for an agency with demonstrated experience specifically in plastic surgery and aesthetic healthcare. Your agency should understand how prospective patients research elective procedures, how plastic surgery practices compete for patients online, and the advertising and reputation challenges unique to medical practices.

Ask prospective agencies to show measurable results, explain how they track leads and new patient inquiries, and describe how their website, SEO, AI search, paid advertising, content, and reputation strategies work together to help your practice grow.

How often should a plastic surgery website undergo a complete redesign?

There is no specific timetable for redesigning a plastic surgery website. A redesign should be based on how well the site serves your practice and prospective patients rather than its age alone

It may be time for a redesign if your website is difficult to use on current devices, no longer accurately represents your practice or services, performs poorly in search results, does not consistently generate patient inquiries, or cannot support the technology your marketing requires. Regular updates and improvements can extend the useful life of a well-designed site, delaying the need for a complete redesign.

How do you optimize a plastic surgery website to be recommended by ChatGPT and AI search engines?

There is no way to guarantee that ChatGPT or another AI platform will recommend a particular plastic surgeon. Answer engine optimization (AEO) can, however, make information about your practice easier for AI systems to find, understand, and trust by building an ecosystem of clear, consistent information that establishes who you are, what sets your practice apart, and which patient questions you are qualified to answer credibly. AEO tactics include publishing accurate information about your surgeons’ credentials, procedures, locations, and results; building a strong online reputation; and making sure AI search tools can access your website. These efforts work alongside traditional SEO rather than replacing it.

How can a plastic surgeon compete in Salt Lake City search results?

Strong local visibility requires more than adding "Salt Lake City" to your website copy. Search engines need clear, consistent information about your providers, including their qualifications and experience, the procedures they offer, and the geographical areas they serve.

Improving your procedure content, optimizing your Google Business Profile, earning positive patient reviews, maintaining accurate local listings, and keeping your website technically up to date can all help your practice compete in local search results. Tracking rankings and patient inquiries over time can show which efforts are working and where your strategy needs to change.

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.