Get a Competitive Edge

At Etna, we know attracting quality leads is tough for plastic surgeons and aesthetic practice leaders in Manhattan, one of New York City's most competitive markets. Our proven track record includes:

  • 10:1 Average ROI in the first year, based on audited lead data
  • Google Top 8 agency recognition
  • Award-winning website design created specifically for aesthetic practices
  • Lasting partnerships averaging more than 8 years
  • Superior client loyalty, with scores that beat brands like Apple and Costco

Our exclusivity range means you'll be the only plastic surgery practice in your immediate Manhattan market to benefit from our proven marketing strategy. As a result, openings in your area are extremely limited.

The Etna Difference: Expertise in Plastic Surgery Marketing

When you partner with Etna, you get a full-service agency with more than 20 years focused primarily on marketing plastic surgeons and cosmetic practices. We understand your target consumer, the details of your service lines, and the products and technology you use.

Through strategic planning, an integrated approach to marketing, and rigorous, proactive performance analysis, we have successfully grown plastic surgery practices of all sizes in varied markets across the U.S. and Canada.

NPS is a customer loyalty metric that ranges from -100 to 100, with scores above 0 considered “good,” and above 50 considered “excellent.”

Superior Customer Loyalty.

Etna with an 85 on the NPS scale

Want To Work With the Best? So Do We.

We’re the digital agency of choice for service-focused clients who want timely responses, proactive recommendations, and quality work performed by our in-house team of experienced professionals. Does that sound like you?

Let’s Discuss Your Need
Multiple hands putting a puzzle together

Success Stories From Markets Like Yours

We’ve helped many plastic surgery practices in competitive markets reach their growth goals with a level of support, strategy, and dedication that prompts rave reviews. Here’s just one example:

Dr. Steven & Sara Camp

“Etna keeps us ahead of the curve.”

Dr. Steven & Sara Camp
www.campplasticsurgery.com

Website traffic up 735%, leads increased tenfold, revenue has more than tripled

Dominate the Manhattan Market With a Full-Service Plastic Surgery Marketing Agency

Isolated marketing tactics aren't enough to build visibility in Manhattan. It takes an integrated strategy that strengthens your authority across search engines, AI-powered results, reputation platforms, and patient-facing digital experiences.

We meet all your digital marketing needs with our full array of services, including:

  • Digital Strategy & Analytics

    We work with you to uncover your goals, evaluate your baseline, then develop strategies for getting you from here to there.

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  • Search Engine Optimization (SEO)

    Plastic surgery marketing requires specialized SEO tactics to succeed in Manhattan. Our SEO experts tailor a fully integrated and ongoing marketing plan to your needs, goals, and budget. We review your metrics monthly and make adjustments as needed.

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  • Answer Engine Optimization (AEO) / AI Search

    Our data-driven strategy aligns your brand, content, and reputation to position you as a preferred authority for citation and recommendation in AI-generated search.

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  • Search & Social Advertising (PPC)

    Drawing from our experience and record of success, we develop pay-per-click campaigns to work with your budget and your revenue goals.

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  • Reputation Management

    As a plastic surgeon, vigilantly managing your online reputation is critical for attracting new patients. Our Reputation Ally software is a single, easy-to-use interface for monitoring and responding to multiple channels.

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  • Responsive Web Design

    We design beautiful, responsive websites that users and search engines love. They load quickly, navigate intuitively, and create a powerful online presence for your brand.

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  • Content Marketing

    Our seasoned creatives capture the voice, tone, and personality of your plastic surgery practice in Google-friendly content developed by and for humans.

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  • Local & Mobile Optimization

    Our plastic surgery partners outrank the competition, with proven strategies for local search and sites designed to work beautifully on mobile devices.

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  • Technology Integration

    Our technology team keeps your site up to date using the latest trusted standards to maintain an optimal platform for your digital marketing efforts.

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Frequently Asked Questions

What should plastic surgeons serving Manhattan look for in a marketing agency?

Manhattan plastic surgeons should look for a marketing agency with experience in plastic surgery and medical aesthetics, a proven track record of generating qualified patient leads, and expertise in SEO, AI search, website design, paid advertising, and reputation management. Because this is one of the most competitive healthcare markets in the country, it's also important to choose an agency that understands how to ethically differentiate your practice and communicate your unique expertise.

Who is the best plastic surgery marketing company?

The best plastic surgery marketing company depends on your practice's goals, growth stage, and competitive landscape. In general, practices should look for an agency that specializes in plastic surgery and medical aesthetics, understands patient behavior, and has experience helping surgeons increase visibility, attract consultations, and grow revenue. It can be helpful to review the agency's case studies, client testimonials, and industry expertise to see if they're the right fit.

Do plastic surgeons and medical spas need digital marketing?

Yes. Most prospective patients begin their research online before scheduling a consultation or treatment. Digital marketing helps plastic surgeons and medical spas improve visibility in search results, educate prospective patients, build trust with AI systems and patients, and generate consultation requests. A comprehensive strategy may include SEO, paid advertising, content marketing, social media, reputation management, and website optimization.

How can plastic surgery practices and medical spas improve their visibility in AI search results?

To improve visibility in AI-powered search results, practices should create helpful, authoritative content that succinctly answers common patient questions, highlights provider expertise, and demonstrates trustworthiness. Well-structured procedure pages, FAQs, provider bios, patient reviews, and locally relevant content can help AI search platforms better understand and recommend your practice. Maintaining accurate business information across the web is also important.

Do online reviews affect visibility in AI-powered search results?

Yes. Online reviews help establish credibility and trust for AI systems, as well as traditional search engines. Positive reviews can elevate your practice's reputation, provide valuable information about patient experiences, and encourage prospective patients to consider your practice when researching providers and procedures. Consistently earning authentic reviews and responding professionally to patient feedback can strengthen your online presence over time.

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