Yearly Archives: 2012

Etna Interactive

What are the most common SEO mistakes?

What are the most common SEO mistakes? Many of our new clients come to us with an existing website…a website that has done little for their practice. We can usually guess the problems we will find before we ever see their pages.  Despite the fact that basic search engine optimization tactics are available to anyone... Continue Reading

Etna Interactive

What Should I Do to Promote My Website Offline?

What should I be doing to promote my new website offline? There's more to promoting your website than search engine marketing.  Many of your patients will find your site thanks to the efforts you make offline.  Here's a quick checklist of what you can do in the real world to make the most of your... Continue Reading

Etna Interactive

Online Press Release vs. Media Press Release

Is it better to do an online press release than a press release in the news or print media? That's a big question. So I'll take an out with an easy answer. Whether you are distributing your press release online or off, we recommend the following Keep your press release under 350 words Take the... Continue Reading

Etna Interactive

Isn’t SEO just about top rankings?

Isn't SEO just about top rankings? Let me ask you a question.  Do you want top rankings or more patients?  Because the top search engine rankings and consultation requests are NOT implicitly related. Have you ever watched a local business with an amazing location — maybe the busiest corner in your downtown —fail despite the... Continue Reading

Etna Interactive

Are top-10 ranking guarantees legitimate?

I've been contacted by several companies that guarantee top-10 rankings for a fee.  Can you tell me if these are legitimate offers? Search engines are in the business of delivering untainted results.  No SEO company can simply place your site at the top of the natural search results.  Some SEO companies, however, guarantee discounted pricing... Continue Reading

Etna Interactive

What are “off page” factors?

I keep hearing about "off page" or "off the page" factors that can influence my search engine positioning.  What does that mean? Search engines look at more than just your web pages when determining your positioning; they also look "off page" for clues about your site's quality and your reputation in the industry.  But the... Continue Reading

Etna Interactive

Can you build an animated Splash Page for my new site?

Can you build an animated Splash Page for my new site? If you mean, "are you technically capable of building a Flash animated introduction page for my new site?" The answer would be, "Yes."  Would we recommend a Splash Page?  Absolutely not! There are two main reasons why we recommend against having one of those... Continue Reading

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