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3 Opportunities to Blog Effectively – Headlines

With a significant increase in interest for content marketing comes a corresponding rise in the amount of digital content that readers see on a daily basis. To stand out among the many headlines a person has to choose from, it’s important to understand how to tailor blog headlines to attract readers.

This video touches on 3 opportunities for creating effective blog headlines:

1. Catch the reader’s attention by standing out.

  • Avoid phrases or text that limit potential readers.
  • Use list posts to provide an easy-to-follow format.
  • Assess the Emotional Marketing Value (EMV) of your headline.

2. Clearly state what the post is about.

  • Provide an accurate picture of what the reader can expect.
  • Indicate how the reader will benefit from clicking on your headline.
  • Avoid “click-bait” headlines that withhold crucial information.

3. Keep it short.

  • Create concise headlines that don’t waste the reader’s time.
  • Offer valuable information without requiring extensive effort.
  • Keep title tags to 60 characters or fewer.
  • Place your most important words at the beginning.

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