Etna Interactive

3 Opportunities to Blog Effectively – Headlines

With a significant increase in interest for content marketing comes a corresponding rise in the amount of digital content that readers see on a daily basis. To stand out among the many headlines a person has to choose from, it’s important to understand how to tailor blog headlines to attract readers.

This video touches on 3 opportunities for creating effective blog headlines:

1. Catch the reader’s attention by standing out.

  • Avoid phrases or text that limit potential readers.
  • Use list posts to provide an easy-to-follow format.
  • Assess the Emotional Marketing Value (EMV) of your headline.

2. Clearly state what the post is about.

  • Provide an accurate picture of what the reader can expect.
  • Indicate how the reader will benefit from clicking on your headline.
  • Avoid “click-bait” headlines that withhold crucial information.

3. Keep it short.

  • Create concise headlines that don’t waste the reader’s time.
  • Offer valuable information without requiring extensive effort.
  • Keep title tags to 60 characters or fewer.
  • Place your most important words at the beginning.

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2 Responses to 3 Opportunities to Blog Effectively – Headlines

  • Nicole says:


    Thank you for providing valuable information in such an exciting manner. It is obvious you care so much about what you do, and that shows through the video. Can’t wait for your next!


  • Jordan Harris says:

    Thanks for your comment, Nicole! We’re working on part two this month, so check back soon for additional opportunities to create valuable blog content.

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