Category Archives: Email Marketing

Medical Industry Email Marketing: Benchmarks and Best Practices

/p> As a medical practice leader or marketing manager it could be easy to take something as mundane as email marketing for granted. Your clinic or spa’s email marketing may be running smoothly, but how would you know? Read on, or watch the video, for some simple tests you can run to gauge how well... Continue Reading

How New Apple iOS 15 ​ Privacy Features Impact Medical Marketing

Interested in learning how you can enhance your email marketing performance in the age of rising consumer privacy? In our latest blog, Etna CEO Ryan Miller walks us through the newest updates affecting email marketing data and what to consider during these efforts moving forward. Follow along for tips on how to make the most... Continue Reading

Top 10 Ways For Medical Practices to Grow Email Marketing Lists

Email marketing is a cost-effective and immediate vehicle for actively communicating with clients and prospects. To put it simply: the bigger your list grows, the less you pay per email distribution. And any effort you put into securing email marketing permission from your existing clientele can pay off in a big way in the months... Continue Reading

Don’t Be Shy With Social: 3 Ways to Share With Patients

study* showed that content shared by employees received 8 times more engagement than content simply shared by a brand. In the office, be sure your staff is talking about your social platforms, too. Questions posed to patients ― "Have you signed up for our emails?" or "Have you liked us on Facebook?" ― would be... Continue Reading

Etna Interactive

Part 2 of 2: Medical Marketing Predictions for 2015 (and How to Capitalize on Them Now)

Watch part 2 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and practice tips to help your business capitalize. Here's a rundown of the predictions: Prediction 6: Mobile Is Mainstream We're seeing our world today through mobile devices. With success in mind, we need to recognize that in... Continue Reading

Etna Interactive

Worldwide Implications for Canada’s Anti-Spam Law

While it may come as a surprise to you, Canada's anti-spam law (CASL) will have a global effect on commercial electronic messaging. As opposed to the unsubscription-focused CAN-SPAM Act of 2003 in the U.S., CASL's policy homes in on how people end up on marketing lists in the first place. Watch this video to learn... Continue Reading

Etna Interactive

Effectively Using Images in Blog Posts

Writing quality content is just one part of creating great blog posts; each of your posts should include images to help make the content more exciting. Compelling blog images will add context to your posts, draw attention to content, and visually describe posts to viewers faster than words can. In this video, I’ll give you... Continue Reading

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