Measuring the Success Of Your Social Media Marketing
In the medical marketing industry,... Continue Reading
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Category Archives: Social Media Management
Plastic Surgery Marketing: 8 Examples of Great DIY Videos You Can Make Today
While medical professionals grapple with the... Continue Reading
3 Reasons Why Plastic Surgery Practices Are Experimenting With Snapchat
Here we are again! Another social platform has entered the scene and the industry is buzzing about what this means for plastic surgeons. The new platform is Snapchat! To the surprise of many of our clients, Snapchat isn’t actually that new. The social platform has been around since 2011 but is just starting to gain... Continue Reading
Meta Lead Ads for Medical Practices: When They Work and How To Use Them Effectively
Meta lead ads can help medical and aesthetic practices collect inquiries directly within Facebook or Instagram. Instead of sending someone to a website form, these ads open an instant form where the person can submit their contact information and answer a few qualifying questions. These campaigns can be especially useful for promoting consultations, events, offers,... Continue Reading
The New Measures for Success Online
Out with the old and in with the new. At Etna Interactive, we are constantly adapting our online marketing efforts to help make your business successful. Follow along as we compare the old against the new measures of success: Ranking vs. Referrals Old Measure: Rankings Rankings are still important, but we can't rely on them... Continue Reading
3 Ways Medical Practices Can Encourage Social Media Engagement
... Continue Reading
3 Reasons Why Aesthetic Practices Should Invest in Social Media Marketing
I often receive push back from our clients when it comes to incorporating social media into their online marketing plans. Many clients are concerned that social media is too expensive, that they don't have the staff support it takes to curate photos or create daily posts, and they worry about security and patient privacy. While... Continue Reading
The Online Patient Migration
As birds migrate north in the spring, there's a similar migration happening to your online patients. The only difference — your migrating patients are not returning to their original destination. With the steady increase of mobile device usage, the migration was bound to happen. People are moving away from your website and taking flight to... Continue Reading
