Measuring the Success Of Your Social Media Marketing
In the medical marketing industry,... Continue Reading
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Category Archives: Social Media Management
Plastic Surgery Marketing: 8 Examples of Great DIY Videos You Can Make Today
While medical professionals grapple with the... Continue Reading
Why Are Plastic Surgery Practices Experimenting With Snapchat?
Plastic surgery practices are experimenting with Snapchat because it offers a real, unfiltered way to connect with patients. While Snapchat may feel like a recent addition to the aesthetic space, it has been around since 2011. Early adopters like Dr. Miami have reaped the benefits by being one of the firsts to the scene. With... Continue Reading
Meta Lead Ads for Medical Practices: When They Work and How To Use Them Effectively
Meta lead ads can help medical and aesthetic practices collect inquiries directly within Facebook or Instagram. Instead of sending someone to a website form, these ads open an instant form where the person can submit their contact information and answer a few qualifying questions. These campaigns can be especially useful for promoting consultations, events, offers,... Continue Reading
The New Measures for Success Online
Out with the old and in with the new. At Etna Interactive, we are constantly adapting our online marketing efforts to help make your business successful. Follow along as we compare the old against the new measures of success: Ranking vs. Referrals Old Measure: Rankings Rankings are still important, but we can't rely on them... Continue Reading
3 Ways Medical Practices Can Encourage Social Media Engagement
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Why Should Aesthetic Practices Invest in Social Media Marketing?
Aesthetic practices should invest in Research published in Plastic and Reconstructive Surgery found that patients who use social media to learn about procedures report higher levels of confidence and empowerment when making decisions. It also creates opportunities to share educational content, highlight results, and connect with prospective patients in a more approachable, accessible way. 2.... Continue Reading
The Online Patient Migration
As birds migrate north in the spring, there's a similar migration happening to your online patients. The only difference — your migrating patients are not returning to their original destination. With the steady increase of mobile device usage, the migration was bound to happen. People are moving away from your website and taking flight to... Continue Reading
