Why Social Media Marketing Is Like Designing a Greeting Card
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Category Archives: Social Media Management
8 Social Media Marketing Lessons I Learned in a Newsroom… That Still Matter Today
As someone who spent the first 8 years of my career working in a couple of (fantastic) TV newsrooms, I feel fortunate to have landed in 2. Be Concise In today’s scroll-first social media environment, real patient results helps prospective patients see themselves in your content. This approach also builds trust, drives engagement, and leads... Continue Reading
Reputation Management: Beyond 5 Stars
Online reputation is more important than ever in elective medicine. One study showed that 88% of consumers trust online reviews as much as personal recommendations. And according to Google, checking doctor reviews online is now almost as popular as checking restaurant reviews. Watch this webinar to learn how you can protect your online reputation and... Continue Reading
The Latest in Social Media – Facebook Advertising
Facebook controls how many of your Fans will see each of your practice's posts based on a complex and evolving algorithm. While it may seem like a daunting task, there is a lot you can still do to fight the algorithm updates. In this video, I highlight the 2 most effective forms of Facebook advertising... Continue Reading
How To Jump-Start Your Social Media Campaign With Email Marketing
You can jump-start your healthcare practice's social media campaign with Strategic email marketing extends your social reach by delivering your content directly to your audience, rather than relying solely on platform algorithms. When subscribers click through to your social posts, engage with your content, or share it on social media strategy is to use each... Continue Reading
A People-First Approach to Social Media Marketing
If your practice is posting on social media but seeing little engagement, the issue may not be what is missing from your content. It may be who is missing.... Continue Reading
Oh, Gmail … What to do With the New Tabs?
Google is at it again! The company is making some major changes, and this time it’s with Gmail. Gmail users may have noticed their inboxes are now categorized into 3 different tabs: Primary, Social, and Promotions. “Designed to make your inbox more approachable, tabs organize your incoming mail into categories, giving you an at-a-glance look... Continue Reading
Strategizing for Social Media Success
One of the most common issues we face with social media is determining the return on investment for our clients. At Etna Interactive, we are a very data-driven marketing company. Any chance we have, we are collecting stats, monitoring Google Analytics, tracking site visitation, and — most importantly — pulling keyword rankings. With social media,... Continue Reading
