Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
At Etna, our programmers and designers work together to come up with a great user experience on our customers' websites. User interface (UI) is a very important component of a successful site. In this first post in our series on UI, we will be discussing what exactly UI is and why our team pays so much attention to it as we design, develop and engineer websites.... Continue Reading
When I was in middle school, I made my first website for a class project. I chose a unique font that looked awesome, and made my text fit perfectly in the layout. I was proud of my impeccable design. When it was finally time to show off my website at school, I was mortified to see that my beautiful... Continue Reading
One of my favorite practice managers, Charlie Sheridan of Marina Plastic Surgery, just shared with me new data showing consumers increasingly favor value pricing over trusted brands. Deloitte’s 2013 American Pantry Study, concluded consumers remain... Continue Reading
Wondering about which product generates the most patient referrals? So were we. As a data-driven company, we satisfy our curiosity by gathering information relevant to our clients' needs. That's why we recently surveyed 50 medical practices and asked them which aesthetic medical device or aesthetic pharmaceutical product prompted patients to contact them. The eye-opening results... Continue Reading
For the launch of the new site, a typographic hero graphic was needed to celebrate the company's 10 year anniversary. Exploring a few initial styles, I settled on a calligraphic approach and excitedly broke out my sketchbook, pencils, and calligraphy pens. Following this, its digitization brought challenges but also the ability to freely adjust spacing,... Continue Reading
Before the use of mobile devices was as common as it is now, we would build a website either to be viewed on a desktop computer or to be visited via mobile devices. Yes, you can view the desktop site on your phone, but all of the content is tiny and it's hard to navigate... Continue Reading
Blogs, articles, press releases, and most other forms of marketing writing for our clients begin with the development of an initial topic. Outwardly simple, generating effective topics is often one of the most difficult aspects of the writing process. Stating the Obvious Simply put, topics should clearly distinguish the direction of content. The writer provides... Continue Reading
I'd like to tell you that our writers love search engine optimization (SEO), but that wouldn't be entirely true. In reality, most good Web copywriters have a love/hate relationship with those pesky keywords. It would be much easier to write eloquent prose without having to incorporate the sometimes-awkward phrases that attract the search engines like... Continue Reading
