A People-First Approach to Social Media Marketing
If your practice is posting on social media but seeing little engagement, the issue may not be what is missing from your content. It may be who is missing.... Continue Reading
Etna Interactive
PO Box 4016
San Luis Obispo, CA 93403-4016
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Here's your chance to learn something new.
Oh, Gmail … What to do With the New Tabs?
Google is at it again! The company is making some major changes, and this time it’s with Gmail. Gmail users may have noticed their inboxes are now categorized into 3 different tabs: Primary, Social, and Promotions. “Designed to make your inbox more approachable, tabs organize your incoming mail into categories, giving you an at-a-glance look... Continue Reading
Lettering Logos
A graphic mark or emblem used by a business, organization, or individual to assist and promote quick visual recognition. Since the advent of desktop publishing the demand and recognition of lettering for logos has waned and yet as the digital world is cluttered with generic fonts and logos, those unique and custom drawn marks stand... Continue Reading
Strategizing for Social Media Success
One of the most common issues we face with social media is determining the return on investment for our clients. At Etna Interactive, we are a very data-driven marketing company. Any chance we have, we are collecting stats, monitoring Google Analytics, tracking site visitation, and — most importantly — pulling keyword rankings. With social media,... Continue Reading
Adding Value With jQuery
jQuery is a Javascript library that is being used today on many websites. It has become popular because of the value it can add to a site and because of how easy it is to use. Flash-Like Animations Adobe’s Flash® has long been the industry standard for Web animations, but it has always been unable... Continue Reading
Part 2: HTML5 Video, Multimedia for the Future
Modern browsers have made video and audio files easier than ever to use. With HTML5 and the <video> tag, you can have your Adobe has announced that it will slowly phase out support for this format. Additionally, you will find that most mobile devices, including tablets, cannot play your site’s video files. The bottom line;... Continue Reading
Web Marketing Stuff I Didn’t Even Know Existed
As a new Web developer, I came into my position with a design background and user-interface knowledge, but I quickly realized there is so much more to developing websites at Etna Interactive! Etna has a lot of Web marketing stuff figured out. Here are just a few of the things I've learned since I started... Continue Reading
A Great Client Request
As a project coordinator at Etna, I receive client requests daily from our account executives. However, every once in a while, a client will directly request a site update. I recently received one of the best, most thorough requests, so I had to brag. This client really impressed me by providing me with the following:... Continue Reading
