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Google Analytics 4 vs. Universal Analytics: What Every Practice Should Know

The change from Universal Analytics to Google Analytics 4 will affect how your website performance data are reported, and we want you to be ready. We’ve highlighted some differences between both platforms and some of the transitional issues we’ve observed. Join our CEO Ryan Miller as he outlines what steps Etna is taking to get our... Continue Reading

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Aesthetic Industry News & Trends – What’s Happening With Plastic Surgery & Medical Spa Consumer Demand

Worried about the search activity decline on Google Trends? While on the surface, plastic surgery terms seem to be equally impacted, there is a difference. Join our CEO, Ryan Miller, as he interprets plastic surgery and medical spa industry statistics.  Video Transcription: Hi again, it's Ryan Miller here with Etna Interactive. We're here today to talk... Continue Reading

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Etna Interactive Celebrates 20 Years of Aesthetic Marketing Leadership 

San Luis Obispo, California (March 2023)  San Luis Obispo, CA - Etna Interactive, a leading digital marketing agency, is proud to announce its 20th anniversary of delivering tailored marketing solutions to clients ranging from smaller clinics to multi-location healthcare corporations. Over the past two decades, Etna Interactive has established itself as a leader in the... Continue Reading

Ten questions to ask when planning your online marketing strategy

Plastic Surgery Marketing Strategies: 10 Things You Can Do Today To Take the Lead

Tackling your plastic surgery marketing strategy can be daunting, but don't let it intimidate you. As a practice leader, you already have the knowledge to lead your strategic planning---really. This post will guide you through ten straightforward, do-able exercises that will help you replace your anxiety with excitement and eagerness to get your team working... Continue Reading

New Privacy Features from Apple Forever Corrupt Your Google Analytics Data

If you've been conducting site traffic analysis you've probably noticed some big changes in your Google Analytics data. You're likely wondering “Why is my site traffic down?” or “Why has my site geo traffic changed?” These differences are related to the two latest Apple iOS updates and how they affect Safari users’ privacy. While these... Continue Reading

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What Is GA4 & How Will Converting From Google Analytics Affect You?

Summary  This spring, Google announced the official dates for decommissioning its Universal Analytics tool, which is widely used to examine and report on website performance. A new tool, Google Analytics 4, will take its place. All users of Universal Analytics must convert to the new tool as soon as possible.... Continue Reading

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Improve Your Healthcare Customer Service: Proven Examples of Excellent Customer Service in Healthcare

Watch Now: 8 Tips for Great Healthcare Customer Service Not sure how to deal with patient inquiries, how to make booking more efficient, or how to ensure that you capture new patient leads? Assumptive booking and conversations with your team about which communication channels to prioritize can help streamline processes for your practice. Most importantly,... Continue Reading

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What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.