Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

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Monitor Your Online Reputation

People are talking about you and your practice online…and not everything they have to say will be warm and fuzzy. It’s better if you know both the good and bad of what is being said. In this very short segment I’ll teach you a free, easy, and automated way to stay informed about your online reputation. VIDEO COMING SOON Featured… Continue Reading

Focus on Phones

Just a few weeks ago I sat on hold for 22 minutes while returning a client’s call. 22 minutes and 12 seconds after dialing (I have a call timer on my office phone) I finally gave up and turned to email for my reply. If I had been a potential patient you can bet I would have hung up, in… Continue Reading

Build Your Email Marketing List “In House”

I was on a conference call with a longstanding client yesterday when they asked, “Should we being doing something to get email addresses from our clients?” The answer of course is a resounding “yes!” Email is a cost effective and immediate vehicle for actively communicating with clients and prospects. The bigger your list grows, the less you pay per message.… Continue Reading

3 Approaches to Blog Marketing

We’ve received more than a few calls recently from clients asking if they should blog. Unfortunately, there is no short or easy answer to that question. While blogging has the potential to benefit almost all clinical practices, there is also a risk that it might damage the reputation of the clinician or the practice. This short video reveals 3 different ways… Continue Reading

3 Simple Ways to Monitor Your Reputation Online

Our first few segments dealing with managing your reputation online brought in some great reader responses. The most common question asked was, “How do I keep track of what’s being said about me online?” While there are companies who will charge a pretty penny to watch your online rep like a hawk, we’ve got a much simpler solution that you… Continue Reading

Webinar on August 6 – Getting on Google

Anne Cohen, principal at A. Cohen Marketing and Public Relations, called on Etna to develop a new Webinar to answer her clients’ most pressing question: How do you get to the top of Google? I’ve answered that call, and will moderate the session titled Getting on Google this Wednesday, August 6, at 6 pm PDT. I’ve created the content specifically for aesthetic practices.… Continue Reading

Webinar July 8 – Case Studies to Drive Cash Flow

Etna has partnered with Catherine Maley of Cosmetic Image Marketing to produce a truly compelling new Webinar. Just a week away, the Webinar is a one hour session that reveals 6 real-world examples of how marketing can improve your bottom line. In a session entitled How to Keep the Cash Flowing – Case Studies in Elective Surgery, Catherine and I will… Continue Reading

Saving Money on Merchant Services

Like you, my business processes a fair number of high-dollar credit card transactions. Earlier this year I tasked Etna’s office manager with renegotiating the fees we pay for our merchant services. When our old processing company refused to reduce our fees, we decided to find a new provider. The move has saved us 24% on merchant fees and 90% on monthly… Continue Reading

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