Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

Here's your chance to learn something new.

3 Simple Ways to Monitor Your Reputation Online

Our first few segments dealing with managing your reputation online brought in some great reader responses. The most common question asked was, “How do I keep track of what’s being said about me online?” While there are companies who will charge a pretty penny to watch your online rep like a hawk, we’ve got a much simpler solution that you… Continue Reading

Webinar on August 6 – Getting on Google

Anne Cohen, principal at A. Cohen Marketing and Public Relations, called on Etna to develop a new Webinar to answer her clients’ most pressing question: How do you get to the top of Google? I’ve answered that call, and will moderate the session titled Getting on Google this Wednesday, August 6, at 6 pm PDT. I’ve created the content specifically for aesthetic practices.… Continue Reading

Webinar July 8 – Case Studies to Drive Cash Flow

Etna has partnered with Catherine Maley of Cosmetic Image Marketing to produce a truly compelling new Webinar. Just a week away, the Webinar is a one hour session that reveals 6 real-world examples of how marketing can improve your bottom line. In a session entitled How to Keep the Cash Flowing – Case Studies in Elective Surgery, Catherine and I will… Continue Reading

Saving Money on Merchant Services

Like you, my business processes a fair number of high-dollar credit card transactions. Earlier this year I tasked Etna’s office manager with renegotiating the fees we pay for our merchant services. When our old processing company refused to reduce our fees, we decided to find a new provider. The move has saved us 24% on merchant fees and 90% on monthly… Continue Reading

Web Video: What Patients Really Want

Some of the leading medical marketing companies are making fantastic claims about video Web sites, but last week I presented 8 reasons why you should question the value of video. Any successful business person needs to look at any new venture with a healthy dose of skepticism and a good amount of due diligence. Maybe you’ve heard that adding video to… Continue Reading

Video Web Sites: 8 Reasons to Question the Value of Video

There are more than a few medical marketing agencies evangelizing video and “video Web sites.” In future issues I’ll explain how video can deliver good value for your patients and your practice, and I’ll even share what patients themselves say about Web videos. But this week, I’m asking you to be a little skeptical. Video may sound like the Next… Continue Reading

Why It Pays to Deliver a Personal, Professional Response to EVERY Online Lead You Receive

Most of our clients love seeing all the online leads flowing into their practice, a direct result of their smart online marketing investments. But, to my continued amazement, now and again we have clients who find this constant stream of leads to be a hassle. The question I get from these practices: “Do I REALLY have to answer all these emails?” My… Continue Reading

Product Review: Exceptional Receptionist

Catherine Maley over at Cosmetic Image Marketing has developed a short training manual and quick reference Flip Book for your receptionist. After we published Does your front office suck?, she sent us a copy asking for our feedback. I found the Guide Book to be full of helpful operational advice, although I’d love to see more sample dialogues and exercises to… Continue Reading

Sign up for our newsletter to have these articles emailed to you.