Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
I was offering one client too much information (as usual) on a call the other day when he fired back with, “Can you explain link building in 50 words or less?” I get so many questions about Link Building from the cosmetic surgeons, physicians, and medical spas we serve that I’m often forced to chop... Continue Reading
Etna encourages content creation. So what should providers write about? Today’s patients don’t just browse, they research. According to content marketing strategy should focus on answering real questions, building trust, and reflecting how prospective patients actually think and act when making critical decisions about their care. What Questions Are Patients Already Asking? Patients are already... Continue Reading
I've received more than a few emails from services offering to submit my site to thousands of search engines for under $100. Are these services worthwhile and will they help my search engine positioning? Yours is a great question. I can't believe it hasn't come up before now. E-mail solicitations like the ones you mention... Continue Reading
In this first of six parts, Etna Interactive explores emerging trends in online medical marketing and strategies your practice can implement today to improve patient care and increase local market advantage. This first segment explores the emergence and evolution of Concierge Medicine and actions to consider today to leverage technology in the service of... Continue Reading
What's a quick way to improve my search engine positions? We are often approached by clients in search of a quick fix to bring more traffic to their websites. Somewhere along the line they've been led to believe that tweaking META tags or resorting to tricks might somehow manipulate the search engines and deliver improved... Continue Reading
Search engine optimization (SEO) changes fast, but many of the problems we see today are the same ones we saw a decade ago. For plastic surgery and medical spa websites, even small SEO errors can limit visibility, waste marketing dollars, and frustrate potential patients. Many of our new clients come to us with an existing... Continue Reading
What should I be doing to promote my new website offline? There's more to promoting your website than search engine marketing. Many of your patients will find your site thanks to the efforts you make offline. Here's a quick checklist of what you can do in the real world to make the most of your... Continue Reading
My nephew tells me that the title tag is important for my search engine placement. Are there any rules or formulas for writing a good title tag? Your nephew is a smart kid. The title tag, the area of each web page that contains the text which is displayed at the very top of your... Continue Reading
