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Optimize for the Right Keyword Phrases

Some might say the first rule of Search Marketing is that there are no rules. While the game is indeed ever-changing, there is at least one rule you need to live by: to be successful in online marketing, you must choose the right keyword phrases to target every step of the way – from site planning through promotion. You may be asking,… Continue Reading

Track the Success of Your Site

Last week we talked a bit about the business insights buried in your Web site statistics. Now it’s time to do some more detailed detective work. Your Web stats are a powerful tool for understanding your site’s strengths and weaknesses, but they’re not foolproof, and their biggest limitation is that they are inherently anonymous. Get out the magnifying glass and… Continue Reading

How to Make Sense of Website Statistics

For those of you into integers, marveled by metrics, driven by data (or now, annoyed by alliteration), your Website statistics are virtual goldmines of insight…if you know what to look for. If you haven’t yet spent time looking at your Website statistics, ask your Website host for access. Etna Interactive clients can email support@etnainteractive.com to request the link to their stats. LiveStats.XSP… Continue Reading

Email Marketing Part 4: Connect with Your Readers

Email Marketing Part 4: Connect with Your Readers The fun really starts after you’ve sketched out your email marketing strategy and developed a plan to build your newsletter subscriber list. Now is your opportunity to design a newsletter template, write the first issue, and get it ready to share with subscribers. Here’s an in-depth look. Design Your Newsletter Template Some… Continue Reading

Email Marketing Part 3: Build Your Audience

Email Marketing Part 3: Build Your Audience Building a quality list of email subscribers is the most important, and most often overlooked, piece of any email marketing strategy. To some extent, email marketing is a numbers game – the larger your list, the more likely you are to connect with readers who want your services. Here are some specific tasks… Continue Reading

Email Marketing Part 2: Set Your Strategy

Email Marketing Part 2: Set Your Strategy One study found that the average Internet user receives 42 unwanted sales emails every day. How do you stop your email newsletter from getting lumped in with these unwanted emails? It’s simple: give your clients a good reason to open your newsletter, and a good reason to keep an eye out for the… Continue Reading

Email Marketing Part 1: Why Email?

Email Marketing Part 1: Why Email? For those of you who think email marketing is a “no brainer,” think again.  Several laws restrict how you can build your subscriber list and what content you can send.  Spam filters grow tighter every day, making it tough to get even legitimate email delivered.  And every email program displays graphical email differently, so… Continue Reading

Arkansas Medical Marketing Laws

Though its code seems to be pretty standard, Arkansas throws a bit of a wrinkle into healthcare marketing on medical websites by potentially penalizing physicians who advertise the quality of their medical services. Since “quality” is such a vague word, this could make it very difficult to legally highlight your practice’s high levels of care and excellent cosmetic results in… Continue Reading

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