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AI Search Doesn’t Rank, It Characterizes

In this video, Etna Interactive CEO Ryan Miller, discusses how to monitor your practice's visibility in AI Search. As patients increasingly turn to tools like ChatGPT, Google's AI Overviews, Claude, and Perplexity for provider recommendations, tracking "share of voice" has become just as important as monitoring traditional search rankings. Follow along to learn the difference... Continue Reading

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How AI Is Reshaping Local Visibility for Aesthetic Practices

AI-driven search is changing how patients discover, evaluate, and compare aesthetic practices. Strong local visibility now depends on more than rankings alone. Learn how your website, reviews, provider profiles, Google Business Profile, local listings, and third-party mentions can work together to strengthen local authority and support visibility in both traditional search and AI-generated results.... Continue Reading

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How To Rank in AI Search Results: Why Online Reputation Shapes Visibility

If you want your practice to appear in AI-generated answers, look beyond keywords alone and start strengthening the public signals that help answer engines understand and trust your brand. Platforms like ChatGPT, Perplexity, Claude, and Google’s AI Overviews are shaping how patients discover healthcare providers, and they increasingly use public signals of trust, relevance, and... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.