Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
1. The Patient Journey Smart medical practices are tailoring their marketing message, keyword targeting, and marketing channels to speak to patients all along their journey. New data out from RealSelf and Real Patient Ratings, or Visium 360, tell us that patients actually amplify their research after they book their consult so it's important to speak to the patient... Continue Reading
How many of you have read a blog? Chances are you have. In fact, 60% of Internet users read blogs, and this number is likely to increase. If you want to take advantage of the popularity of blogs for your online marketing, check out some of these blogging tips to help get you started. Here... Continue Reading
study* showed that content shared by employees received 8 times more engagement than content simply shared by a brand. In the office, be sure your staff is talking about your social platforms, too. Questions posed to patients ― "Have you signed up for our emails?" or "Have you liked us on Facebook?" ― would be... Continue Reading
I often receive push back from our clients when it comes to incorporating social media into their online marketing plans. Many clients are concerned that social media is too expensive, that they don't have the staff support it takes to curate photos or create daily posts, and they worry about security and patient privacy. While... Continue Reading
As birds migrate north in the spring, there's a similar migration happening to your online patients. The only difference — your migrating patients are not returning to their original destination. With the steady increase of mobile device usage, the migration was bound to happen. People are moving away from your website and taking flight to... Continue Reading
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Watch part 2 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and practice tips to help your business capitalize. Here's a rundown of the predictions: Prediction 6: Mobile Is Mainstream We're seeing our world today through mobile devices. With success in mind, we need to recognize that in... Continue Reading
Watch part 1 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and smart practice tips to help your business capitalize ahead of the curve. This video focuses on search engine optimization predictions: Prediction 1: Free Traffic Is Increasingly Scarce For the past few years, there have been tremendous... Continue Reading
