Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Obviously, I don't need to tell you about how important it is to be aware of protected health information as it relates to HIPAA. But, when it comes to online patient submission forms, uploads, emails, social media, and so on, the list of things to know about how to protect ePHI is continually growing. In... Continue Reading
In the U.S., the Securities and Exchange Commission (SEC) has issued article in Investment News. With online reputation a legitimate concern for many doctors and the dissemination of only favorable reviews likely to be restricted, what is a physician to do? Our own research – and reports from the likes of www.realpatientratings.com – suggests that... Continue Reading
Part of my role as an editor here at Etna is to come up with topic ideas for the news releases, blog posts, and articles that we write for our clients. These help get lots of published material out there to earn quality links back to our clients’ sites. Let me tell you, generating interesting,... Continue Reading
At one time, content was just content. People cared about educating their audience with quality information and making sure the grammar was accurate. Well today, content strategy is more powerful than ever, and it's no longer just about providing information. We all want to be seen on the Web, and to be found, you must... Continue Reading
We were recently emailed an article written by one of Etna's industry partners, Medical Risk Institute. As attorney Mike Sacopulos says, "Documenting known risks and articulating a plan to manage those risks should be every practice's No. 1 priority." "Covered entities must perform a full and comprehensive risk assessment and have in place meaningful access... Continue Reading
Wondering about which product generates the most patient referrals? So were we. As a data-driven company, we satisfy our curiosity by gathering information relevant to our clients' needs. That's why we recently surveyed 50 medical practices and asked them which aesthetic medical device or aesthetic pharmaceutical product prompted patients to contact them. The eye-opening results... Continue Reading
Blogs, articles, press releases, and most other forms of marketing writing for our clients begin with the development of an initial topic. Outwardly simple, generating effective topics is often one of the most difficult aspects of the writing process. Stating the Obvious Simply put, topics should clearly distinguish the direction of content. The writer provides... Continue Reading
We are working with a long-time client on redesigning their site. The practice manager asked, "About how many pictures ideally do we need on the website? We obviously don’t have enough, but how high are we aiming?" Presenting before and after photos on your website isn't just about quantity, it's also about quality. Simply stated,... Continue Reading
