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Etna Interactive

Part 2 of 2: Medical Marketing Predictions for 2015 (and How to Capitalize on Them Now)

Watch part 2 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and practice tips to help your business capitalize. Here's a rundown of the predictions: Prediction 6: Mobile Is Mainstream We're seeing our world today through mobile devices. With success in mind, we need to recognize that in... Continue Reading

Etna Interactive

Part 1 of 2: Medical Marketing Predictions for 2015 (and How to Capitalize on Them Now)

Watch part 1 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and smart practice tips to help your business capitalize ahead of the curve. This video focuses on search engine optimization predictions: Prediction 1: Free Traffic Is Increasingly Scarce For the past few years, there have been tremendous... Continue Reading

Etna Interactive

Looking Back to See the Future: Google Rankings in 2015

It often seems that the criteria for ranking well on search engines (Google in particular) changes so fast that it is impossible to keep up. How do you know what will get you to the top and keep you there, and how do you know what tactic might be penalized next and get you in... Continue Reading

Etna Interactive

The 1 Thing to Remember for Facebook Marketing in 2015

As we move into a new year, it's no surprise Facebook has released another BIG announcement. Keeping up with Facebook marketing changes is like keeping up with the Kardashians! It never ends! Over the years, changes such as the removal of Fan gates on Facebook applications or not allowing more than 20% text in cover... Continue Reading

Etna Interactive

Strategic Planning and the Medical Practice

2015 is right around the corner ... do you have your plan in place to be more successful in the new year? This hourlong webinar will explore: Effective approaches to develop your strategic plan How to capture critical insights and assess competitive forces Ways to align your team and your objectives Tools to assure plan... Continue Reading

Etna Interactive

8 Things I Learned in a Newsroom That Apply to Social Media

As someone who spent the first 8 years of my career working in a couple of (fantastic) TV newsrooms, I feel fortunate to have landed in social media marketing. That's because it offers many of the same characteristics I loved about news, as well as a constant stream of opportunities to learn something new. Each... Continue Reading

Etna Interactive

Reputation Management: Beyond 5 Stars

Online reputation is more important than ever in elective medicine. One study showed that 88% of consumers trust online reviews as much as personal recommendations. And according to Google, checking doctor reviews online is now almost as popular as checking restaurant reviews. Watch this webinar to learn how you can protect your online reputation and... Continue Reading

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