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Before They’re Patients: How To Keep the Conversation Going

When it comes to potential patients, quality interactions are key. Going above and beyond in creating a positive patient experience can help move them along in their decision-making journey. Remember: Your next patients are already getting to know you, and it's up to you to help them fill in the blanks. In our latest blog post, Marketing Operations Supervisor Doug... Continue Reading

Smart Practices Track Their Calls

Did you know? Online leads are more likely to pick up the phone and call a medical practice over using email. That means it's really important to understand as much as you can about what's going well during those phone calls — and what could be improved. That's where call tracking comes into play. Call tracking gives... Continue Reading

Etna Interactive

What Works: Get Involved in the Patient Community

To strengthen his leadership in post-weight loss plastic surgery, Sacramento's Dr. David Kaufman is active in this highly-connected community.  He develops relationships with bariatric surgeons, speaks to support groups and maintains a dedicated site: www.afterobesity.com. "Since we invested in community outreach, our relationships with post-weight loss patients have grown dramatically in both quantity and quality."... Continue Reading

Etna Interactive

I’m Having Trouble Tracking Patient Referral Sources. Any Suggestions?

I'm having trouble tracking patient referral sources.  When I ask them how they found Dr. Cohen, the response I'm getting is "the website" or "the Internet". No one seems to remember exactly how they find the website. Any suggestions? It's a good problem to have - a steady stream of new patients from the Web.  But... Continue Reading

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