3 Ways Medical Practices Can Encourage Social Media Engagement
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Why Should Aesthetic Practices Invest in Social Media Marketing?
Aesthetic practices should invest in Research published in Plastic and Reconstructive Surgery found that patients who use social media to learn about procedures report higher levels of confidence and empowerment when making decisions. It also creates opportunities to share educational content, highlight results, and connect with prospective patients in a more approachable, accessible way. 2.... Continue Reading
The Online Patient Migration
As birds migrate north in the spring, there's a similar migration happening to your online patients. The only difference — your migrating patients are not returning to their original destination. With the steady increase of mobile device usage, the migration was bound to happen. People are moving away from your website and taking flight to... Continue Reading
Why Social Media Marketing Is Like Designing a Greeting Card
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Part 2 of 2: Medical Marketing Predictions for 2015 (and How to Capitalize on Them Now)
Watch part 2 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and practice tips to help your business capitalize. Here's a rundown of the predictions: Prediction 6: Mobile Is Mainstream We're seeing our world today through mobile devices. With success in mind, we need to recognize that in... Continue Reading
Part 1 of 2: Medical Marketing Predictions for 2015 (and How to Capitalize on Them Now)
Watch part 1 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and smart practice tips to help your business capitalize ahead of the curve. This video focuses on search engine optimization predictions: Prediction 1: Free Traffic Is Increasingly Scarce For the past few years, there have been tremendous... Continue Reading
Looking Back to See the Future: Google Rankings in 2015
It often seems that the criteria for ranking well on search engines (Google in particular) changes so fast that it is impossible to keep up. How do you know what will get you to the top and keep you there, and how do you know what tactic might be penalized next and get you in... Continue Reading
Advanced Online Marketing & Prioritizing Channel Deployment
Everyone wants higher search engine rankings for his or her practice. That's the goal of online marketing isn't it? Fixating on rankings has caused many practice leaders to forget that, at the end of the day, the real measure of success is how many new patients you attract to your practice from your online efforts.... Continue Reading
