Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
study* showed that content shared by employees received 8 times more engagement than content simply shared by a brand. In the office, be sure your staff is talking about your social platforms, too. Questions posed to patients ― "Have you signed up for our emails?" or "Have you liked us on Facebook?" ― would be... Continue Reading
I often receive push back from our clients when it comes to incorporating social media into their online marketing plans. Many clients are concerned that social media is too expensive, that they don't have the staff support it takes to curate photos or create daily posts, and they worry about security and patient privacy. While... Continue Reading
As birds migrate north in the spring, there's a similar migration happening to your online patients. The only difference — your migrating patients are not returning to their original destination. With the steady increase of mobile device usage, the migration was bound to happen. People are moving away from your website and taking flight to... Continue Reading
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Watch part 2 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and practice tips to help your business capitalize. Here's a rundown of the predictions: Prediction 6: Mobile Is Mainstream We're seeing our world today through mobile devices. With success in mind, we need to recognize that in... Continue Reading
Watch part 1 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and smart practice tips to help your business capitalize ahead of the curve. This video focuses on search engine optimization predictions: Prediction 1: Free Traffic Is Increasingly Scarce For the past few years, there have been tremendous... Continue Reading
It often seems that the criteria for ranking well on search engines (Google in particular) changes so fast that it is impossible to keep up. How do you know what will get you to the top and keep you there, and how do you know what tactic might be penalized next and get you in... Continue Reading
Everyone wants higher search engine rankings for his or her practice. That's the goal of online marketing isn't it? Fixating on rankings has caused many practice leaders to forget that, at the end of the day, the real measure of success is how many new patients you attract to your practice from your online efforts.... Continue Reading
