Hiring a PR Firm
In February, Etna hosted a webinar on... Continue Reading
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Five Steps to a Content Marketing Plan
At one time, content was just content. People cared about educating their audience with quality information and making sure the grammar was accurate. Well today, content strategy is more powerful than ever, and it's no longer just about providing information. We all want to be seen on the Web, and to be found, you must... Continue Reading
Reputation: Are You Killing It, or Getting Killed?
Online reputation has been a hot topic for over a year now. And, while this will probably be the last time I cover the topic this year, I’m excited to share some new and compelling data we’ve collected that will help guide your practice’s online reputation strategy. Qualitative Analysis of Online Complaints Study Criteria &... Continue Reading
Making the News Webinar Follow-up Questions
We had so many great questions from February's... Continue Reading
ICD-10 Preparedness for Procrastinators
This hourlong webinar, hosted by Etna Interactive President Ryan Miller and presented by KarenZupko & Associates, Inc. President Karen Zupko, outlines a specific, practical, and actionable plan of what you can do to prepare for the ICD-10 launch Oct. 1. Even if only a small percentage of your revenue comes from reconstructive surgery, you'll miss... Continue Reading
Making the News: Secrets to Generating Local Media Coverage
Recent changes at Google favor local authorities for top ranking. There is no better way to attract attention offline, or cultivate credibility online, than by earning coverage in your local media outlets. This 60-minute webinar, hosted and moderated by Etna Interactive President Ryan Miller, gives you the insight and skills required to earn press coverage... Continue Reading
3 Top Actions for a Viable e-Mail Database
Your list of patient email addresses is already outdated. Half of Americans switch email service providers every year, making e-marketing lists depreciating assets. How can you protect your hard-won, permission-based database? How can you make sure it doesn’t shrink into uselessness? By performing these 3 maintenance tasks. They should be standard procedure in any practice... Continue Reading
When Bad Things Happen to Good Dermatology Practices
We were recently emailed an article written by one of Etna's industry partners, Medical Risk Institute. As attorney Mike Sacopulos says, "Documenting known risks and articulating a plan to manage those risks should be every practice's No. 1 priority." "Covered entities must perform a full and comprehensive risk assessment and have in place meaningful access... Continue Reading
