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Category Archives: Social Media

3 Reasons Why Plastic Surgery Practices Are Experimenting With Snapchat

Here we are again! Another social platform has entered the scene and the industry is buzzing about what this means for plastic surgeons. The new platform is Snapchat! To the surprise of many of our clients, Snapchat isn’t actually that new. The social platform has been around since 2011 but is just starting to gain traction in the aesthetic industry.… Continue Reading

Facebook Lead Generation Ads: What They Mean for You

In social media’s evolving climate, advertising methods on platforms such as Facebook change weekly. One of the latest developments in this area has been the implementation of lead generation ads, a form of ad that allows interested users to click on an ad, fill out a short form, and submit their lead information all within the Facebook platform. If you… Continue Reading

Saying ‘I Do’ to Social Media

I’ve been married for close to 6 years and have truly loved every moment. Even the hard ones. It’s in those hard times that I’ve realized why I married my husband. To this day, and 2 beautiful daughters later, I still call him my best friend. Working in the ever-changing world of social media, I’ve realized that social media is… Continue Reading

The New Measures for Success Online

Out with the old and in with the new. At Etna Interactive, we are constantly adapting our online marketing efforts to help make your business successful. Follow along as we compare the old against the new measures of success: Ranking vs. Referrals Old Measure: Rankings Rankings are still important, but we can’t rely on them alone. Why? Because ranking will… Continue Reading

Don’t Be Shy With Social: 3 Ways to Share With Patients

If you’re an Etna social media marketing client, you recognize the value that comes from sharing a more “social side” to your practice. Maybe you’ve actively posted for years, or maybe you’ve just scheduled your very first tweet. Either way, there may be an important piece of the puzzle you’re missing from your online efforts. Has a staff member recently… Continue Reading

3 Reasons Why Aesthetic Practices Should Invest in Social Media Marketing

I often receive push back from our clients when it comes to incorporating social media into their online marketing plans. Many clients are concerned that social media is too expensive, that they don’t have the staff support it takes to curate photos or create daily posts, and they worry about security and patient privacy. While these factors are legitimate, it… Continue Reading

Keeping Up With Google+

We know. Keeping up with Google’s constant changes can be hard, especially because the effects can be felt across the entire Web. But here at Etna, we actually love keeping up with all the changes. Here’s the rundown on what you really need to know to keep your social media marketing on track — without all the extra tech-talk. Google’s… Continue Reading

The Online Patient Migration

As birds migrate north in the spring, there’s a similar migration happening to your online patients. The only difference — your migrating patients are not returning to their original destination. With the steady increase of mobile device usage, the migration was bound to happen. People are moving away from your website and taking flight to third-party platforms such as Yelp,… Continue Reading

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