Category Archives: Marketing

Etna Interactive

Patient Referral Survey Yields Pretty ‘Cool’ Result

Wondering about which product generates the most patient referrals? So were we. As a data-driven company, we satisfy our curiosity by gathering information relevant to our clients' needs. That's why we recently surveyed 50 medical practices and asked them which aesthetic medical device or aesthetic pharmaceutical product prompted patients to contact them. The eye-opening results... Continue Reading

Etna Interactive

Eight Ways to Promote Your Business This Weekend

Every so often I'll find a little spare time during the weekend and get to thinking about my online marketing. What can I do with just a few hours that will make a difference in the success of my online marketing efforts? It always gets us excited when one of our clients asks what they... Continue Reading

Etna Interactive

It’s All About Content

A topic that is often discussed and sometimes misunderstood by online marketers is the idea of content and how it relates to what matters most to you as a business owner – the bottom line. The traditional model for publicity is one based around interruption and succeeds in holding a consumer’s attention for a short... Continue Reading

Etna Interactive

Why Do Ugly Sites Sometimes Rank Better Than Pretty Sites?

I had my site built by another company, and it is really attractive. But there are all these ugly sites ranking ahead of me in the search engines. Why do the ugly sites get better rankings than my nice site? You have to remember that search engines are really text engines. Search engines cannot see... Continue Reading

Etna Interactive

Practice These New Year’s Resolutions

It's a new year and I'm ready to refocus my efforts on online marketing.  What can I do to start the New Year off right? A new year is upon us.  If you’re like us, you’ve made a resolution or two focused on your personal well-being.  Are you also addressing the well-being of your medical... Continue Reading

Etna Interactive

Get Real

How can I really engage potential patients on my website? Your website needs to be great at multi-tasking.  It should maintain your connection to current patients while attracting new ones.  It needs to educate, establish rapport, and compel potential patients to get off the Web and into your office.  In our experience, pages that contain... Continue Reading

Etna Interactive

I’m Having Trouble Tracking Patient Referral Sources. Any Suggestions?

I'm having trouble tracking patient referral sources.  When I ask them how they found Dr. Cohen, the response I'm getting is "the website" or "the Internet". No one seems to remember exactly how they find the website. Any suggestions? It's a good problem to have - a steady stream of new patients from the Web.  But... Continue Reading

Etna Interactive

Is Mobile Marketing Right for Your Practice?

  The way people use the Internet is changing. By 2013, more people will be using mobile phones than PCs to get online. So, yes! It's time to start adapting your Web presence to serve the mobile user. Your current website, developed for a full-size screen, will still work, but it just won't be that... Continue Reading

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