Etna Interactive
PO Box 4016
San Luis Obispo, CA 93403-4016
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
New research reveals exactly where a doctor's reputation is at risk online and sheds light on the smartest strategies to protect your good name. In this 60-minute webinar, host and moderator Ryan Miller talks to 3 industry experts to discover where your practice's unexpected reputation risk is concentrated — and how to avoid it. Ryan... Continue Reading
In February, Etna hosted a webinar on... Continue Reading
Online reputation has been a hot topic for over a year now. And, while this will probably be the last time I cover the topic this year, I’m excited to share some new and compelling data we’ve collected that will help guide your practice’s online reputation strategy. Qualitative Analysis of Online Complaints Study Criteria &... Continue Reading
We had so many great questions from February's... Continue Reading
Surgeons worldwide are concerned about online reputation, and for good reason. A recent study from Digital Assent showed that, for 72% of patients, poor doctor reviews could be a deal-breaker. In this 1 hour webinar I go beyond "5 stars" to help you understand the array of factors that impact your reputation online. You'll learn... Continue Reading
To strengthen his leadership in post-weight loss plastic surgery, Sacramento's Dr. David Kaufman is active in this highly-connected community. He develops relationships with bariatric surgeons, speaks to support groups and maintains a dedicated site: www.afterobesity.com. "Since we invested in community outreach, our relationships with post-weight loss patients have grown dramatically in both quantity and quality."... Continue Reading
Are pay-per-lead marketing programs legal? An emerging trend in medical marketing treats patients like commodities and puts medical professionals in serious legal peril. Pay per lead programs, a popular form of online affiliate marketing, are popping up like weeds in the elective healthcare industry. These programs charge a set fee for the name and contact... Continue Reading
A negative review posted online can feel like a knife in the back. The angst is amplified when you suspect the review was posted by a former employee or a competitor. With HIPAA and PIPEDA limiting how health care providers can manage their reputations online it is easy to feel helpless and hopeless. But there... Continue Reading
