Category Archives: Reputation Management

Top 10 Trends That Will Transform Your Online Marketing In 2018

1. The Patient Journey Smart medical practices are tailoring their marketing message, keyword targeting, and marketing channels to speak to patients all along their journey. New data out from RealSelf and Real Patient Ratings, or Visium 360, tell us that patients actually amplify their research after they book their consult so it's important to speak to the patient... Continue Reading

Responding to Online Doctor Reviews

Online reviews are today's word-of-mouth — and they stick around, good or bad. With that in mind, each and every review of your practice (positive or negative) deserves a thoughtful response. In elective healthcare, crafting appropriate responses to online feedback can be a little tricky, so it's especially important to equip your staff to handle patient reviews well. In ... Continue Reading

Etna Interactive

The Online Patient Migration

As birds migrate north in the spring, there's a similar migration happening to your online patients. The only difference — your migrating patients are not returning to their original destination. With the steady increase of mobile device usage, the migration was bound to happen. People are moving away from your website and taking flight to... Continue Reading

Etna Interactive

Reputation Management: Beyond 5 Stars

Online reputation is more important than ever in elective medicine. One study showed that 88% of consumers trust online reviews as much as personal recommendations. And according to Google, checking doctor reviews online is now almost as popular as checking restaurant reviews. Watch this webinar to learn how you can protect your online reputation and... Continue Reading

Etna Interactive

Will Doctors See New Restrictions on the Use of Testimonials?

In the U.S., the Securities and Exchange Commission (SEC) has issued article in Investment News. With online reputation a legitimate concern for many doctors and the dissemination of only favorable reviews likely to be restricted, what is a physician to do? Our own research – and reports from the likes of www.realpatientratings.com – suggests that... Continue Reading

Etna Interactive

Secrets That Will Save Your Reputation

New research reveals exactly where a doctor's reputation is at risk online and sheds light on the smartest strategies to protect your good name. In this 60-minute webinar, host and moderator Ryan Miller talks to 3 industry experts to discover where your practice's unexpected reputation risk is concentrated — and how to avoid it. Ryan... Continue Reading

Etna Interactive

Reputation: Are You Killing It, or Getting Killed?

Online reputation has been a hot topic for over a year now. And, while this will probably be the last time I cover the topic this year, I’m excited to share some new and compelling data we’ve collected that will help guide your practice’s online reputation strategy. Qualitative Analysis of Online Complaints Study Criteria &... Continue Reading

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