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Category Archives: Reputation Management

Will Doctors See New Restrictions on the Use of Testimonials?

In the U.S., the Securities and Exchange Commission (SEC) has issued new guidance on how investment advisers can use client reviews that are posted on independent websites. Many U.S. states and international regions already impose restrictions on the use of patient testimonials in physician advertising. Will medical professionals soon see new restrictions similar to the financial industry? I think the… Continue Reading

Secrets That Will Save Your Reputation

New research reveals exactly where a doctor’s reputation is at risk online and sheds light on the smartest strategies to protect your good name. In this 60-minute webinar, host and moderator Ryan Miller talks to 3 industry experts to discover where your practice’s unexpected reputation risk is concentrated — and how to avoid it. Ryan Miller, Etna Interactive, host and… Continue Reading

Hiring a PR Firm

In February, Etna hosted a webinar on generating local media coverage that featured 3 public relations experts who specialize in the field of aesthetic medicine. One of the most common questions we received from attendees was, “How do I go about hiring a PR firm if I decide I can’t do it myself?” If you don’t have time for the… Continue Reading

Making the News Webinar Follow-up Questions

We had so many great questions from February’s Making the News webinar! Although we ran out of time to answer all your questions during the webinar, I’ve asked our presenters to answer the questions we couldn’t get to in the text below. Feel free leave a comment below if you have additional questions about earning local media coverage for your… Continue Reading

Master Your Online Reputation: Go Beyond 5 Stars – Webinar from 9/17/13

Surgeons worldwide are concerned about online reputation, and for good reason. A recent study from Digital Assent showed that, for 72% of patients, poor doctor reviews could be a deal-breaker. In this 1 hour webinar I go beyond “5 stars” to help you understand the array of factors that impact your reputation online. You’ll learn how to proactively cultivate a… Continue Reading

What Works: Get Involved in the Patient Community

To strengthen his leadership in post-weight loss plastic surgery, Sacramento’s Dr. David Kaufman is active in this highly-connected community.  He develops relationships with bariatric surgeons, speaks to support groups and maintains a dedicated site: www.afterobesity.com. “Since we invested in community outreach, our relationships with post-weight loss patients have grown dramatically in both quantity and quality.” – Dr. David Kaufman Create… Continue Reading

How Many Before and After Photos Are Enough?

We are working with a long-time client on redesigning their site.  The practice manager asked, “About how many pictures ideally do we need on the website? We obviously don’t have enough, but how high are we aiming?” Presenting before and after photos on your website isn’t just about quantity, it’s also about quality.  Simply stated, you want many well photographed… Continue Reading

Do you have any tips for taking great before and after photos?

How can I get great looking procedure photos to help build my online gallery? By following a few simple tips, you’ll be snapping pictures like a pro in no time, and building up your galleries with real patient cases. We’ve put together some helpful hints and a few sample pictures to help you get great clinical photos that will encourage… Continue Reading

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