Etna Interactive
PO Box 4016
San Luis Obispo, CA 93403-4016
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
AI is changing how patients choose doctors in 2026, with 47% of surveyed U.S. patients reporting that they have used AI to research medical providers, up from 31% in 2025. Patients are increasingly turning to platforms like ChatGPT, Google AI Overviews, and Perplexity for doctor recommendations. As AI influences provider selection, medical practices must prioritize... Continue Reading
In this video, Etna Interactive CEO Ryan Miller discusses an important update affecting Google reviews and online reputation management for elective healthcare practices. If you’ve noticed legitimate reviews disappearing from your Google Business Profile, this change may help explain why. Follow along to learn what changed in Google’s review policies, why reviews that mention staff... Continue Reading
If you want your practice to appear in AI-generated answers, look beyond keywords alone and start strengthening the public signals that help answer engines understand and trust your brand. Platforms like ChatGPT, Perplexity, Claude, and Google’s AI Overviews are shaping how patients discover healthcare providers, and they increasingly use public signals of trust, relevance, and... Continue Reading
Patient reviews now play a fundamentally different role in elective healthcare search. Reviews actively inform how AI systems rank, shortlist, and recommend practices — directly shaping which providers are seen in the first place. As a result, reputation now shapes both patient choice and practice visibility — influencing who gets booked and who gets recommended in the first place. Below, we outline what’s changing... Continue Reading
In today's competitive aesthetic market, patient satisfaction is about more than results—it's about the entire experience. From the moment a patient steps through your doors, their experience influences whether they return or refer others. During a recent webinar we hosted, industry leaders shared valuable insights about how aesthetic practices can gather and use patient feedback. ... Continue Reading
Table of Contents: Why Reputation Matters Statistics on Reviews and Consumer Behavior The Importance of Addressing Negative Reviews Be Sure You’re Present on These Trusted Review Platforms How Etna's Reputation Platform Can Help Make Your Reputation Your Best Marketing Tool In the competitive world of plastic surgery, reputation is crucial in attracting and retaining clients.... Continue Reading
Tackling your plastic surgery marketing strategy can be daunting, but don't let it intimidate you. As a practice leader, you already have the knowledge to lead your strategic planning---really. This post will guide you through ten straightforward, do-able exercises that will help you replace your anxiety with excitement and eagerness to get your team working... Continue Reading
Do you know how important the online reputation of your practice is? Make sure that you’re using the most effective method to solicit online reviews and making use of the systems already in place. It’s not just about using the right method, but asking at the right time, too. Learn more about best practices for... Continue Reading
