Why Social Media Marketing Is Like Designing a Greeting Card
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Category Archives: Social Media Management
8 Things I Learned in a Newsroom That Apply to Social Media
As someone who spent the first 8 years of my career working in a couple of (fantastic) TV newsrooms, I feel fortunate to have landed in social media marketing. That's because it offers many of the same characteristics I loved about news, as well as a constant stream of opportunities to learn something new. Each... Continue Reading
3 Opportunities to Blog Effectively – Content
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Reputation Management: Beyond 5 Stars
Online reputation is more important than ever in elective medicine. One study showed that 88% of consumers trust online reviews as much as personal recommendations. And according to Google, checking doctor reviews online is now almost as popular as checking restaurant reviews. Watch this webinar to learn how you can protect your online reputation and... Continue Reading
The Latest in Social Media – Facebook Advertising
Facebook controls how many of your Fans will see each of your practice's posts based on a complex and evolving algorithm. While it may seem like a daunting task, there is a lot you can still do to fight the algorithm updates. In this video, I highlight the 2 most effective forms of Facebook advertising... Continue Reading
Jump-Start Your Social Media Campaign With Email Marketing
The term "social media" is becoming the norm for businesses and consumers alike. As the popular saying goes, if you aren't using social media in your business, you are "missing the boat." However, before you step onto the boat, it's important to examine the channels your business is already using. Then you can jump aboard... Continue Reading
Putting People First on Social Media Marketing
If you use Facebook as a business tool but your efforts have garnered little in the engagement department, you may ask yourself: “What’s missing?” Chances are, the appropriate question is not what’s missing, but instead, who’s missing. A Facebook business page can have beautiful graphics and consistent activity, but without personalized content, it’s not likely... Continue Reading
Oh, Gmail … What to do With the New Tabs?
Google is at it again! The company is making some major changes, and this time it’s with Gmail. Gmail users may have noticed their inboxes are now categorized into 3 different tabs: Primary, Social, and Promotions. “Designed to make your inbox more approachable, tabs organize your incoming mail into categories, giving you an at-a-glance look... Continue Reading
