Category Archives: Social Media Management

Etna Interactive

The Online Patient Migration

As birds migrate north in the spring, there's a similar migration happening to your online patients. The only difference — your migrating patients are not returning to their original destination. With the steady increase of mobile device usage, the migration was bound to happen. People are moving away from your website and taking flight to... Continue Reading

Etna Interactive

8 Things I Learned in a Newsroom That Apply to Social Media

As someone who spent the first 8 years of my career working in a couple of (fantastic) TV newsrooms, I feel fortunate to have landed in social media marketing. That's because it offers many of the same characteristics I loved about news, as well as a constant stream of opportunities to learn something new. Each... Continue Reading

Etna Interactive

Reputation Management: Beyond 5 Stars

Online reputation is more important than ever in elective medicine. One study showed that 88% of consumers trust online reviews as much as personal recommendations. And according to Google, checking doctor reviews online is now almost as popular as checking restaurant reviews. Watch this webinar to learn how you can protect your online reputation and... Continue Reading

Etna Interactive

The Latest in Social Media – Facebook Advertising

Facebook controls how many of your Fans will see each of your practice's posts based on a complex and evolving algorithm. While it may seem like a daunting task, there is a lot you can still do to fight the algorithm updates. In this video, I highlight the 2 most effective forms of Facebook advertising... Continue Reading

Etna Interactive

Jump-Start Your Social Media Campaign With Email Marketing

The term "social media" is becoming the norm for businesses and consumers alike. As the popular saying goes, if you aren't using social media in your business, you are "missing the boat." However, before you step onto the boat, it's important to examine the channels your business is already using. Then you can jump aboard... Continue Reading

Etna Interactive

Putting People First on Social Media Marketing

If you use Facebook as a business tool but your efforts have garnered little in the engagement department, you may ask yourself: “What’s missing?” Chances are, the appropriate question is not what’s missing, but instead, who’s missing. A Facebook business page can have beautiful graphics and consistent activity, but without personalized content, it’s not likely... Continue Reading

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