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Category Archives: Strategic Consulting

Building a Pipeline of Elective Surgery Patients

You’ve navigated the first stages of the pandemic and are finally able to look to the future. While you undoubtedly have a backlog of surgical cases eager to be scheduled, right now you have the time and availability to strengthen your own recovery. During this webinar, CEO Ryan Miller explores 6 things you should do now to build the pipeline… Continue Reading

Your Communication & Marketing Game Plan to Emerge Stronger After Shelter

With the initial shock of the pandemic behind us, many elective medical practices have had the opportunity to catch their breath and look to the future. In this webinar Etna Interactive’s CEO, Ryan Miller, guides practice leaders through 5 steps that will help ensure an appropriate and timely response today and through the next three months. Related Links: Guides: DIY… Continue Reading

Resources for Elective Medical Clinic Leaders Responding to COVID-19

From forced closures to cash flow management, human resources issues to equipment shortages, crisis management to marketing…there’s no end to the new challenges elective medical clinic leaders are facing as a result of COVID-19. We’ve compiled here numerous resources from our trusted partners and across the Web. Finance, Human Resources & Practice Management BSM Webinar Series: Navigating Your Business Through… Continue Reading

The Future of Elective Medical Marketing Online: 4 Ways to Future-Proof Your Practice

Follow along with CEO Ryan Miller as he discusses four predictions for the future of elective medical marketing online, each followed with helpful tips and advice to ensure that you are prepared with how to best support your practice when the time comes. Video Transcription Welcome back, Ryan Miller again with Etna Interactive and we’re going to be doing one… Continue Reading

Practice Operations Health Check: Get ‘er Done Before 2020!

As we approach the new year, it’s time to start thinking ahead and ask ourselves: What do we need to be doing inside our clinics to end the year strong and be prepared for an even better 2020? In our latest installment of our Industry Experts webinar series, Elizabeth Monroe, COE, CPSS, PHR of BSM Consulting, a leading global heath care consulting… Continue Reading

Etna newsletter message: The Expert's Guide to Lead Nurturing

The Experts’ Guide to Lead Nurturing Tactics

Everyone wants a steady stream of leads, and with the right marketing, you’ll get them. But then what? It can be tough to know what it takes to turn those leads into paying customers. We’re here to help. At Etna, we’re fortunate to work closely with the top players in the medical marketing space. We consulted with 6 industry experts to… Continue Reading

Unforeseen HIPAA Disasters and How to Avoid Them

We are all familiar with those clear-cut HIPAA violations we need to avoid, but what about those situations that might be in that grayer area like responding to online reviews, computer hacks, and social media oversights? We were able to gather three of the aesthetic industry’s top legal minds to discuss five of those real-life situations that saw (sometimes) honest… Continue Reading

How to Protect Your Practice from Potential Threats

Changes in staffing and vendor partnerships happen at every practice. Whether these separations are amicable or not, it’s best to safeguard your practice’s online assets and marketing performance before these changes occur. During this webinar, Etna Interactive’s President, Ryan Miller, reviews how to protect you and your practice from being being burned, losing on a big investment, or being held hostage by… Continue Reading

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