Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

Category Archives: Strategic Consulting

Get Real

How can I really engage potential patients on my website? Your website needs to be great at multi-tasking.  It should maintain your connection to current patients while attracting new ones.  It needs to educate, establish rapport, and compel potential patients to get off the Web and into your office.  In our experience, pages that contain content inspired by real patient… Continue Reading

How Many Before and After Photos Are Enough?

We are working with a long-time client on redesigning their site.  The practice manager asked, “About how many pictures ideally do we need on the website? We obviously don’t have enough, but how high are we aiming?” Presenting before and after photos on your website isn’t just about quantity, it’s also about quality.  Simply stated, you want many well photographed… Continue Reading

Do you have any tips for taking great before and after photos?

How can I get great looking procedure photos to help build my online gallery? By following a few simple tips, you’ll be snapping pictures like a pro in no time, and building up your galleries with real patient cases. We’ve put together some helpful hints and a few sample pictures to help you get great clinical photos that will encourage… Continue Reading

Is Mobile Marketing Right for Your Practice?

  The way people use the Internet is changing. By 2013, more people will be using mobile phones than PCs to get online. So, yes! It’s time to start adapting your Web presence to serve the mobile user. Your current website, developed for a full-size screen, will still work, but it just won’t be that convenient. We look at what… Continue Reading

Horizons in Online Marketing Part 1 of 6: Concierge Medicine

  In this first of six parts, Etna Interactive explores emerging trends in online medical marketing and strategies your practice can implement today to improve patient care and increase local market advantage. This first segment explores the emergence and evolution of Concierge Medicine and actions to consider today to leverage technology in the service of your patients. The first thing… Continue Reading

What’s a Quick Way to Improve My Search Engine Positions?

What’s a quick way to improve my search engine positions? We are often approached by clients in search of a quick fix to bring more traffic to their websites.  Somewhere along the line they’ve been led to believe that tweaking META tags or resorting to tricks might somehow manipulate the search engines and deliver improved search engine positioning. With over… Continue Reading

Focus on Phones

Just a few weeks ago I sat on hold for 22 minutes while returning a client’s call. 22 minutes and 12 seconds after dialing (I have a call timer on my office phone) I finally gave up and turned to email for my reply. If I had been a potential patient you can bet I would have hung up, in… Continue Reading

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