Category Archives: Strategic Consulting

Resources for Elective Medical Clinic Leaders Responding to COVID-19

From forced closures to cash flow management, human resources issues to equipment shortages, crisis management to marketing...there's no end to the new challenges elective medical clinic leaders are facing as a result of COVID-19. We've compiled here numerous resources from our trusted partners and across the Web. Finance, Human Resources & Practice Management KZA COVID-19 Practice... Continue Reading

The Future of Elective Medical Marketing Online: 4 Ways to Future-Proof Your Practice

Follow along with CEO Ryan Miller as he discusses four predictions for the future of elective medical marketing online, each followed with helpful tips and advice to ensure that you are prepared with how to best support your practice when the time comes. Video Transcription Welcome back, Ryan Miller again with Etna Interactive and we’re... Continue Reading

Practice Operations Health Check: Get ‘er Done Before 2020!

As we approach the new year, it's time to start thinking ahead and ask ourselves: What do we need to be doing inside our clinics to end the year strong and be prepared for an even better 2020? In our latest installment of our Industry Experts webinar series, BSM Consulting, a leading global heath care consulting... Continue Reading

Etna newsletter message: The Expert's Guide to Lead Nurturing

The Experts’ Guide to Lead Nurturing Tactics

Everyone wants a steady stream of leads, and with the right marketing, you'll get them. But then what? It can be tough to know what it takes to turn those leads into paying customers. We're here to help. At Etna, we're fortunate to work closely with the top players in the medical marketing space. We consulted... Continue Reading

Unforeseen HIPAA Disasters and How to Avoid Them

We are all familiar with those clear-cut HIPAA violations we need to avoid, but what about those situations that might be in that grayer area like responding to online reviews, computer hacks, and social media oversights? We were able to gather three of the aesthetic industry's top legal minds to discuss five of those real-life... Continue Reading

How to Protect Your Practice from Potential Threats

Changes in staffing and vendor partnerships happen at every practice. Whether these separations are amicable or not, it's best to safeguard your practice's online assets and marketing performance before these changes occur. During this webinar, Etna Interactive's President, Ryan Miller, reviews how to protect you and your practice from being being burned, losing on a big investment,... Continue Reading

Etna Interactive

Strategic Planning and the Medical Practice

2015 is right around the corner ... do you have your plan in place to be more successful in the new year? This hourlong webinar will explore: Effective approaches to develop your strategic plan How to capture critical insights and assess competitive forces Ways to align your team and your objectives Tools to assure plan... Continue Reading

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