Etna Interactive
2040 Broad St
/
San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014
As we approach the new year, it’s time to start thinking ahead and ask ourselves: What do we need to be doing inside our clinics to end the year strong and be prepared for an even better 2020? In our latest installment of our Industry Experts webinar series, Elizabeth Monroe, COE, CPSS, PHR of BSM Consulting, a leading global heath care consulting… Continue Reading
Everyone wants a steady stream of leads, and with the right marketing, you’ll get them. But then what? It can be tough to know what it takes to turn those leads into paying customers. We’re here to help. At Etna, we’re fortunate to work closely with the top players in the medical marketing space. We consulted with 6 industry experts to… Continue Reading
We are all familiar with those clear-cut HIPAA violations we need to avoid, but what about those situations that might be in that grayer area like responding to online reviews, computer hacks, and social media oversights? We were able to gather three of the aesthetic industry’s top legal minds to discuss five of those real-life situations that saw (sometimes) honest… Continue Reading
Changes in staffing and vendor partnerships happen at every practice. Whether these separations are amicable or not, it’s best to safeguard your practice’s online assets and marketing performance before these changes occur. During this webinar, Etna Interactive’s President, Ryan Miller, reviews how to protect you and your practice from being being burned, losing on a big investment, or being held hostage by… Continue Reading
2015 is right around the corner … do you have your plan in place to be more successful in the new year? This hourlong webinar will explore: Effective approaches to develop your strategic plan How to capture critical insights and assess competitive forces Ways to align your team and your objectives Tools to assure plan execution and accountability For this… Continue Reading
In February, Etna hosted a webinar on generating local media coverage that featured 3 public relations experts who specialize in the field of aesthetic medicine. One of the most common questions we received from attendees was, “How do I go about hiring a PR firm if I decide I can’t do it myself?” If you don’t have time for the… Continue Reading
Surgeons worldwide are concerned about online reputation, and for good reason. A recent study from Digital Assent showed that, for 72% of patients, poor doctor reviews could be a deal-breaker. In this 1 hour webinar I go beyond “5 stars” to help you understand the array of factors that impact your reputation online. You’ll learn how to proactively cultivate a… Continue Reading
Part 5: Choosing a Marketing Partner When it comes time to select a marketing partner, what you don’t know can hurt you. Careful attention should be paid to the intersection between your needs and the needs of a potential marketing partner. Not all vendors are created equal; many vendors have areas of expertise or specialization that may or may… Continue Reading
