Etna Interactive
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/ San Luis Obispo, CA 93401
Tel (866) 374-3762
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Category Archives: Strategic Consulting

Surgical Residents Series Part 2

  Part 2: Online Marketing Priorities Once you’ve decided on a practice model, you’ll start wearing a lot of hats in addition to your surgeon cap: entrepreneur, broadcaster, and regulator. After you’ve chosen an online marketing partner and begin to map out a strategy, beware of “shiny” new tactics to begin with. Instead, start with low risk, high return tactics… Continue Reading

Surgical Residents Series Part 1

  Part 1: Practice Dynamics & Your Online Marketing Whether you choose to go into private, group, or institutional practice will directly influence the opportunities and challenges of your online marketing strategies. Context is paramount; being mindful of how to navigate within your practice environment will ultimately allow you to more successfully grow your business. In part 1, I’ll breakdown… Continue Reading

Eight Ways to Promote Your Business This Weekend

Every so often I’ll find a little spare time during the weekend and get to thinking about my online marketing. What can I do with just a few hours that will make a difference in the success of my online marketing efforts? It always gets us excited when one of our clients asks what they can do themselves to make… Continue Reading

What Works: Get Involved in the Patient Community

To strengthen his leadership in post-weight loss plastic surgery, Sacramento’s Dr. David Kaufman is active in this highly-connected community.  He develops relationships with bariatric surgeons, speaks to support groups and maintains a dedicated site: www.afterobesity.com. “Since we invested in community outreach, our relationships with post-weight loss patients have grown dramatically in both quantity and quality.” – Dr. David Kaufman Create… Continue Reading

Practice These New Year’s Resolutions

It’s a new year and I’m ready to refocus my efforts on online marketing.  What can I do to start the New Year off right? A new year is upon us.  If you’re like us, you’ve made a resolution or two focused on your personal well-being.  Are you also addressing the well-being of your medical practice?  Are you taking proper… Continue Reading

Get Real

How can I really engage potential patients on my website? Your website needs to be great at multi-tasking.  It should maintain your connection to current patients while attracting new ones.  It needs to educate, establish rapport, and compel potential patients to get off the Web and into your office.  In our experience, pages that contain content inspired by real patient… Continue Reading

How Many Before and After Photos Are Enough?

We are working with a long-time client on redesigning their site.  The practice manager asked, “About how many pictures ideally do we need on the website? We obviously don’t have enough, but how high are we aiming?” Presenting before and after photos on your website isn’t just about quantity, it’s also about quality.  Simply stated, you want many well photographed… Continue Reading

Do you have any tips for taking great before and after photos?

How can I get great looking procedure photos to help build my online gallery? By following a few simple tips, you’ll be snapping pictures like a pro in no time, and building up your galleries with real patient cases. We’ve put together some helpful hints and a few sample pictures to help you get great clinical photos that will encourage… Continue Reading

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