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The best rewards programs determined for a medical practice.

Membership, Loyalty and Rewards Programs: A Survey of Best Practices

For most practices in the elective healthcare industry, competition is often on practice leader’s minds along with the importance of maintaining strong patient loyalty. As industry experts, we are often asked what are considered to be the best rewards program models and how they are run. There has not been a lot of research done... Continue Reading

2019 Online Marketing Benchmarks: See Where You Measure Up

2019 Online Marketing Benchmarks: See Where You Measure Up

As a practice leader, determining whether or not your online marketing is making a difference for your practice can seem like a daunting task. However, there are a few simple benchmarks you can use to measure success and decide if your online marketing efforts are working, or perhaps need a little more attention. In today’s... Continue Reading

Best Review Sites

Which Are the Best Review Sites for Your Medical Practice?

How to determine the best review sites for a practice is one of the most common questions in the world of online medical marketing. You want to cultivate reviews where they are likely to have the most impact, and focusing your effort on those platforms will prove to be the most beneficial to your online... Continue Reading

1 Star Reviews

Your Biggest Online Reputation Risk May Not Be 1-Star Reviews

Your online reputation is your brand's trademark, and you work hard to earn positive patient reviews. And while it's important to monitor and encourage this type of feedback, many practices don't realize the important rules and regulations surrounding these practices. In this month's blog post, CEO Ryan Miller discusses the strict (and important) regulations around... Continue Reading

Top 10 Ways For Medical Practices to Grow Email Marketing Lists

Email marketing is a cost-effective and immediate vehicle for actively communicating with clients and prospects. To put it simply: the bigger your list grows, the less you pay per email distribution. And any effort you put into securing email marketing permission from your existing clientele can pay off in a big way in the months... Continue Reading

Etna video newsletter message: Google or Facebook ads? (Or both?)

Google Ads vs. Facebook Ads: Which Is Right For Your Clinic?

"Should I be using Google Ads or Facebook Ads?" This is one of the most frequent questions we receive at Etna Interactive. And while each platform is great for reaching your customers online, the answer is always the same: It depends. In this month's blog post, CEO Ryan Miller discusses the difference between the two, as well... Continue Reading

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