Etna Interactive
709 Fiero Lane, Suite 43
/
San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014
Google recently announced that starting in July, page speed will determine your site’s mobile ranking. Why? Google wants to make sure that mobile searchers have the best possible user experience. Fortunately, this change will only affect the slowest websites, so many practices won’t be impacted. Will my rankings be affected? Here’s how to be sure you’re safe from this change. Take a look at… Continue Reading
If there’s one thing we can count on with Google, it’s change, and the search giant’s latest SEO shift is going to have a direct effect on local search. The way people search is changing. The rise of voice search features on mobile devices has led to people using longer, more detailed search queries that include terms like “best” or “near… Continue Reading
2017 is shaping up to be the year of the mobile device. As we mentioned earlier this year, Google is turning its attention — and its good graces — to sites that perform well on mobile. With 68% of healthcare searches being done on mobile devices, it’s no wonder sites with superior mobile performance are ranking well. If you’re an… Continue Reading
Google has made its New Year’s resolution for 2017, and it’s one you’ll want to pay attention to. In a matter of months, Google will be moving to a “mobile-first” search index — meaning your mobile experience will become a primary factor in how you rank for searches. In other words, web design and mobile design are officially the same… Continue Reading
Google is always adding new and innovative ways for people to interact with the brands they’re searching for on the web. It’s now possible to book appointments through Google, right from the search results page. Here’s why that’s potentially good news — and bad news — for your practice. The Knowledge Graph Whenever someone searches for a branded term, Google… Continue Reading
Out with the old and in with the new. At Etna Interactive, we are constantly adapting our online marketing efforts to help make your business successful. Follow along as we compare the old against the new measures of success: Ranking vs. Referrals Old Measure: Rankings Rankings are still important, but we can’t rely on them alone. Why? Because ranking will… Continue Reading
It often seems that the criteria for ranking well on search engines (Google in particular) changes so fast that it is impossible to keep up. How do you know what will get you to the top and keep you there, and how do you know what tactic might be penalized next and get you in trouble? In this video, we… Continue Reading
