Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Everyone wants a steady stream of leads, and with the right marketing, you'll get them. But then what? It can be tough to know what it takes to turn those leads into paying customers. We're here to help. At Etna, we're fortunate to work closely with the top players in the medical marketing space. We consulted... Continue Reading
How to determine the best review sites for a practice is one of the most common questions in the world of online medical marketing. You want to cultivate reviews where they are likely to have the most impact, and focusing your effort on those platforms will prove to be the most beneficial to your online... Continue Reading
Your online reputation is your brand's trademark, and you work hard to earn positive patient reviews. And while it's important to monitor and encourage this type of feedback, many practices don't realize the important rules and regulations surrounding these practices. In this month's blog post, CEO Ryan Miller discusses the strict (and important) regulations around... Continue Reading
1. The Patient Journey Smart medical practices are tailoring their marketing message, keyword targeting, and marketing channels to speak to patients all along their journey. New data out from RealSelf and Real Patient Ratings, or Visium 360, tell us that patients actually amplify their research after they book their consult so it's important to speak to the patient... Continue Reading
Online reputation is more important than ever in elective medicine. One study showed that 88% of consumers trust online reviews as much as personal recommendations. And according to Google, checking doctor reviews online is now almost as popular as checking restaurant reviews. Watch this webinar to learn how you can protect your online reputation and... Continue Reading
New research reveals exactly where a doctor's reputation is at risk online and sheds light on the smartest strategies to protect your good name. In this 60-minute webinar, host and moderator Ryan Miller talks to 3 industry experts to discover where your practice's unexpected reputation risk is concentrated — and how to avoid it. Ryan... Continue Reading
Online reputation has been a hot topic for over a year now. And, while this will probably be the last time I cover the topic this year, I’m excited to share some new and compelling data we’ve collected that will help guide your practice’s online reputation strategy. Qualitative Analysis of Online Complaints Study Criteria &... Continue Reading
