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How iOS 14.5 App Tracking Transparency Impacts Targeted Medical Advertising

Recently, there has been a lot of news around the release of Apple’s latest operating system and how it will affect targeted advertising on social media. While Facebook is claiming that this transparency will largely impact the advertising efforts of small businesses, we want to help you understand what exactly has changed in terms of... Continue Reading

How To Help Your Community On Social Media

How to Help Your Community on Social Media

At Etna Interactive, we cultivate success through partnership, and we know that many of our own clients partner with local organizations to help worthy causes in their areas. Right now, many charitable organizations are in need of resources, from blood banks desperate for donors to food banks running low on supplies to homeless shelters searching... Continue Reading

Appropriate Use of Social Media for Medical Professionals

Social media is here to stay. If you're a business competing in the social area, it's getting more and more difficult to stand out from the rest of the crowd. This holds especially true in medical marketing, and sometimes, medical practices find themselves getting online attention for all the wrong reasons. In our latest video, CEO... Continue Reading

Building Equity Online From Day One: 7 Ways To Create Value For Your Brand

Smart choices online deliver more value to potential patients. Creating online equity for your brand is something that medical practices can work on from day one — and it's not as lofty a goal as you might think. More than anything, it's a mindset: approaching online marketing with an eye on the future. For example, when you... Continue Reading

Why Should Aesthetic Practices Invest in Social Media Marketing?

Aesthetic practices should invest in Research published in Plastic and Reconstructive Surgery found that patients who use social media to learn about procedures report higher levels of confidence and empowerment when making decisions. It also creates opportunities to share educational content, highlight results, and connect with prospective patients in a more approachable, accessible way. 2.... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.