The Hidden Cost of Price Transparency: What Plastic Surgery Practices Need To Know
At Etna Interactive, we’re constantly testing, refining, and challenging assumptions about what really works in... Continue Reading
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Every Call Counts: 4 Ways To Achieve Front Office Mastery
In elective healthcare, your front office team is often the first point of contact for prospective patients. The way they handle phone calls can make or break a potential relationship, influencing whether someone schedules a consultation, becomes a loyal patient, or walks away. Investing in great phone skills isn't just about answering questions—it's about creating... Continue Reading
What California’s New AI Health Care Communication Law Means for Medical Practices – And What It Doesn’t
As a healthcare marketing professional who's spent two decades helping medical practices navigate the digital landscape, I've been closely following California's groundbreaking AB 3030. This new law (which took effect on January 1, 2025) marks a significant shift in how California’s medical professionals can engage artificial intelligence in patient communications. Importantly, however, I do not... Continue Reading
The 4 C’s of Effective Communication: Fostering Candid Workplace Conversations
Mastering effective communication is crucial for the success of your practice. Great communication leads to great experiences, whether they're experiences with our co-workers or experiences for our customers. That's why we recently hosted a webinar featuring... Continue Reading
INDUSTRY EXPERT SERIES: Patient Financing Webinar
Etna Interactive’s recent webinar brought together industry leaders to discuss the evolving landscape of financing in elective healthcare. With insights from seasoned professionals, the session explored strategies to improve patient affordability and increase practice revenue. This detailed transcript provides a comprehensive summary, capturing the full conversation for easy reference. Full Transcript of Etna Interactive's Recent... Continue Reading
Leveraging Patient Feedback: Building a Culture of Excellence
In today's competitive aesthetic market, patient satisfaction is about more than results—it's about the entire experience. From the moment a patient steps through your doors, their experience influences whether they return or refer others. During a recent webinar we hosted, industry leaders shared valuable insights about how aesthetic practices can gather and use patient feedback. ... Continue Reading
Essential Front Office Phone Skills
INDUSTRY EXPERT SERIES: Essential Front Office Phone Skills... Continue Reading
Mastering Key Conversations – with Chris Dyer
Chris Dyer shares strategies for effective communication and productivity, emphasizing clear communication, meeting structure, and emotional intelligence.... Continue Reading
