Recent changes at Google favor local authorities for top ranking. There is no better way to attract attention offline, or cultivate credibility online, than by earning coverage in your local media outlets. This 60-minute webinar, hosted and moderated by Etna Interactive President Ryan Miller, gives you the insight and skills required to earn press coverage...
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Your list of patient email addresses is already outdated. Half of Americans switch email service providers every year, making e-marketing lists depreciating assets. How can you protect your hard-won, permission-based database? How can you make sure it doesn’t shrink into uselessness? By performing these 3 maintenance tasks. They should be standard procedure in any practice...
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The New Year has probably got you thinking about some important changes you can make to improve your life in 2014. For our inaugural newsletter of 2014, I’ve adapted some of the most common New Year’s resolutions with online marketing in mind. Lose the Wait 2 separate research studies conducted here at Etna revealed that...
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The term "social media" is becoming the norm for businesses and consumers alike. As the popular saying goes, if you aren't using social media in your business, you are "missing the boat." However, before you step onto the boat, it's important to examine the channels your business is already using. Then you can jump aboard...
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For the first time in 12 years, Google has changed its “recipe” for rankings. Code named “Hummingbird,” this algorithm swap has changed the rankings game in a couple of important ways. In this video, I’m joined by Etna’s Director of Marketing, Scott Feldman, who’ll offer some strategic advice for leveraging Google’s algorithm update to help...
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Google is at it again! The company is making some major changes, and this time it’s with Gmail. Gmail users may have noticed their inboxes are now categorized into 3 different tabs: Primary, Social, and Promotions. “Designed to make your inbox more approachable, tabs organize your incoming mail into categories, giving you an at-a-glance look...
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As a new Web developer, I came into my position with a design background and user-interface knowledge, but I quickly realized there is so much more to developing websites at Etna Interactive! Etna has a lot of Web marketing stuff figured out. Here are just a few of the things I've learned since I started...
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A common question we hear on the marketing team: Why does it take so long to send out an email? It comes up often, and I don’t blame clients for asking. It seems like an email campaign should take an hour or two, at most. Well, that’s not the case and for good reason. Behind...
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