Category Archives: Social Media Management

Etna Interactive

Oh, Gmail … What to do With the New Tabs?

Google is at it again! The company is making some major changes, and this time it’s with Gmail. Gmail users may have noticed their inboxes are now categorized into 3 different tabs: Primary, Social, and Promotions. “Designed to make your inbox more approachable, tabs organize your incoming mail into categories, giving you an at-a-glance look... Continue Reading

Etna Interactive

Strategizing for Social Media Success

One of the most common issues we face with social media is determining the return on investment for our clients. At Etna Interactive, we are a very data-driven marketing company. Any chance we have, we are collecting stats, monitoring Google Analytics, tracking site visitation, and — most importantly — pulling keyword rankings. With social media,... Continue Reading

Etna Interactive

Email Marketing: It’s Time Well Spent

A common question we hear on the marketing team: Why does it take so long to send out an email? It comes up often, and I don’t blame clients for asking. It seems like an email campaign should take an hour or two, at most. Well, that’s not the case and for good reason. Behind... Continue Reading

Etna Interactive

Why I Love Social Media

Besides social media being ever-changing and a unique experience for each person, it’s also about creating a connection, building trust and inadvertent marketing. And this is why I love it. Creating a Connection Never before has creating a connection with customers been more fun and more personable. Social media allows us to speak to customers... Continue Reading

Etna Interactive

Facebook for Business 101

While one billion active users are on Facebook, there is a big difference between using Facebook for personal use and for business. I have seen many missed opportunities where one small update can play a significant role in the success of a business Page. If you are starting to use Facebook to promote your business,... Continue Reading

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