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Leveraging Patient Feedback: Building a Culture of Excellence 

In today's competitive aesthetic market, patient satisfaction is about more than results—it's about the entire experience. From the moment a patient steps through your doors, their experience influences whether they return or refer others. During a recent webinar we hosted, industry leaders shared valuable insights about how aesthetic practices can gather and use patient feedback.  ... Continue Reading

Etna newsletter message: The Expert's Guide to Lead Nurturing

Turning Inquiries into Appointments: Insights from Aesthetic Industry Leaders

Everyone wants a steady stream of leads, and with the right marketing, you'll get them. But then what? It can be tough to know what it takes to turn those leads into paying customers. We're here to help. At Etna, we're fortunate to work closely with the top players in the medical marketing space. We consulted... Continue Reading

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How Do AI & Search Engines Value Your Unique Credentials? 

There has been a recent surge in generative AI search engines, but what factors do they use to rank medical providers and how do they impact aesthetic practice marketing? Our CEO Ryan Miller outlines what generative AI actually knows about your practice, experience, and credentials, and how to appeal to these new search results and... Continue Reading

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Forecasting Plastic Surgery Lead Generation & Marketing Trends for 2024

What is plastic surgery demand going to look like in 2024? Our CEO Ryan Miller and COO Sean Collier come together to discuss plastic surgery demand trends from 2018 until now. They offer insightful analysis and highlight industry nuances to help you optimize plastic surgery lead generation and capitalize on marketing trends in 2024. Check... Continue Reading

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The Best Medspa & Plastic Surgery Websites Go Beyond First Impressions (& Win Awards)

Modern, award-winning plastic surgery and medical spa websites blend eye-catching design, intuitive user interface, and seamless functionality to create an informative experience that generates leads. Etna Interactive's experienced design team crafts beautiful sites and recently earned multiple honors from some of the internet marketing industry's leading associations. Design Honors Awarded to Etna Interactive We're proud... Continue Reading

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Plastic Surgeon Reputation Management: Building Trust & Enhancing Visibility

Table of Contents: Why Reputation Matters Statistics on Reviews and Consumer Behavior The Importance of Addressing Negative Reviews Be Sure You’re Present on These Trusted Review Platforms How Etna's Reputation Platform Can Help Make Your Reputation Your Best Marketing Tool In the competitive world of plastic surgery, reputation is crucial in attracting and retaining clients.... Continue Reading

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What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.