Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Along with the redesign of the Etna blog, graphics were needed to represent abstract topics from Google SEO to online product launches. Instead of using an assortment of stock photography, flat icon or symbol graphics similar to those used elsewhere on the site were opted for. From direct, text driven graphics to metaphors and playful... Continue Reading
Every so often I'll find a little spare time during the weekend and get to thinking about my online marketing. What can I do with just a few hours that will make a difference in the success of my online marketing efforts? It always gets us excited when one of our clients asks what they... Continue Reading
Delivering complex Web applications on time and on budget is a difficult engineering task. It requires that the engineer be conscious of the big picture - the client’s business case - and the individual components that make up the larger system. Each individual line of code helps realize the larger vision and serves the client.... Continue Reading
A topic that is often discussed and sometimes misunderstood by online marketers is the idea of content and how it relates to what matters most to you as a business owner – the bottom line. The traditional model for publicity is one based around interruption and succeeds in holding a consumer’s attention for a short... Continue Reading
Besides social media being ever-changing and a unique experience for each person, it’s also about creating a connection, building trust and inadvertent marketing. And this is why I love it. Creating a Connection Never before has creating a connection with customers been more fun and more personable. Social media allows us to speak to customers... Continue Reading
I had my site built by another company, and it is really attractive. But there are all these ugly sites ranking ahead of me in the search engines. Why do the ugly sites get better rankings than my nice site? You have to remember that search engines are really text engines. Search engines cannot see... Continue Reading
Words and Phrases That Trigger Spam Filters Spam filters use a variety of techniques to keep unwanted mail out of your inbox. Most examine the characteristics of a message, such as the number and size of its images and the words used in the text and score the message. As the score gets higher the... Continue Reading
While one billion active users are on Facebook, there is a big difference between using Facebook for personal use and for business. I have seen many missed opportunities where one small update can play a significant role in the success of a business Page. If you are starting to use Facebook to promote your business,... Continue Reading
