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Why Are Plastic Surgery Practices Experimenting With Snapchat?

Plastic surgery practices are experimenting with Snapchat because it offers a real, unfiltered way to connect with patients. While Snapchat may feel like a recent addition to the aesthetic space, it has been around since 2011. Early adopters like Dr. Miami have reaped the benefits by being one of the firsts to the scene. With... Continue Reading

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5 Tips for Blog Beginners

Chances are, you’re pretty familiar with blogs. In fact, 83% of internet users read blogs, and this number is likely to increase. Blogging is a form of content marketing, and for plastic surgery or medical spa practices, is a vital tool to connect with audiences, build trust, and establish authority. If you want to take... Continue Reading

Why Should Aesthetic Practices Invest in Social Media Marketing?

Aesthetic practices should invest in Research published in Plastic and Reconstructive Surgery found that patients who use social media to learn about procedures report higher levels of confidence and empowerment when making decisions. It also creates opportunities to share educational content, highlight results, and connect with prospective patients in a more approachable, accessible way. 2.... Continue Reading

Etna Interactive

The Online Patient Migration

As birds migrate north in the spring, there's a similar migration happening to your online patients. The only difference — your migrating patients are not returning to their original destination. With the steady increase of mobile device usage, the migration was bound to happen. People are moving away from your website and taking flight to... Continue Reading

Etna Interactive

Part 2 of 2: Medical Marketing Predictions for 2015 (and How to Capitalize on Them Now)

Watch part 2 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and practice tips to help your business capitalize. Here's a rundown of the predictions: Prediction 6: Mobile Is Mainstream We're seeing our world today through mobile devices. With success in mind, we need to recognize that in... Continue Reading

Etna Interactive

Part 1 of 2: Medical Marketing Predictions for 2015 (and How to Capitalize on Them Now)

Watch part 1 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and smart practice tips to help your business capitalize ahead of the curve. This video focuses on search engine optimization predictions: Prediction 1: Free Traffic Is Increasingly Scarce For the past few years, there have been tremendous... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.