Recently, there has been a lot of news around the release of Apple’s latest operating system and how it will affect targeted advertising on social media. While Facebook is claiming that this transparency will largely impact the advertising efforts of small businesses, we want to help you understand what exactly has changed in terms of...
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At Etna Interactive, we cultivate success through partnership, and we know that many of our own clients partner with local organizations to help worthy causes in their areas. Right now, many charitable organizations are in need of resources, from blood banks desperate for donors to food banks running low on supplies to homeless shelters searching...
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Social media is here to stay. If you're a business competing in the social area, it's getting more and more difficult to stand out from the rest of the crowd. This holds especially true in medical marketing, and sometimes, medical practices find themselves getting online attention for all the wrong reasons. In our latest video, CEO...
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Mark Zuckerberg recently announced that...
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Smart choices online deliver more value to potential patients. Creating online equity for your brand is something that medical practices can work on from day one — and it's not as lofty a goal as you might think. More than anything, it's a mindset: approaching online marketing with an eye on the future. For example, when you...
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In the medical marketing industry,...
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Aesthetic practices should invest in Research published in Plastic and Reconstructive Surgery found that patients who use social media to learn about procedures report higher levels of confidence and empowerment when making decisions. It also creates opportunities to share educational content, highlight results, and connect with prospective patients in a more approachable, accessible way. 2....
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