Etna Interactive
PO Box 4016
San Luis Obispo, CA 93403-4016
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
In this video, Etna Interactive CEO Ryan Miller discusses how elective healthcare practices should structure their follow-up on new patient inquiries. As patient expectations for fast response keep rising, having a defined, staff-wide standard for lead follow-up has become as important as generating the patient leads themselves.... Continue Reading
AI has made content faster and easier to produce, but more content does not automatically mean better visibility. Learn how medical and aesthetic practices can evaluate what is worth creating, when to update existing content, when a supporting blog makes sense, and how expert insight, patient-focused information, and ongoing maintenance can turn a polished draft into a stronger content strategy.... Continue Reading
Patients increasingly form their first impression of a practice from an AI-generated answer, rather than from a webpage they click through to read. Google's AI Overviews, ChatGPT, Claude, and other AI search tools summarize, compare, and recommend providers using information they can access and interpret across the web. Clear, well-organized information makes it easier for... Continue Reading
Patients don't wait to ask their friends for a provider recommendation anymore. They search Google or ask AI. For elective healthcare practices, this shift raises a real question: Which ad format actually gets you in front of the right patient at the right moment? Local Service Ads and traditional... Continue Reading
In this video, Etna Interactive CEO Ryan Miller, discusses how to monitor your practice's visibility in AI Search. As patients increasingly turn to tools like ChatGPT, Google's AI Overviews, Claude, and Perplexity for provider recommendations, tracking "share of voice" has become just as important as monitoring traditional search rankings. Follow along to learn the difference... Continue Reading
Etna Interactive now operates as a fully remote healthcare marketing agency, serving clients across North America with the same strategic guidance, creative support, and client-focused service our partners know and rely on. For Etna, this transition is a natural evolution of how our team already works with medical and aesthetic practices. Our support has never... Continue Reading
AI-driven search is changing how patients discover, evaluate, and compare aesthetic practices. Strong local visibility now depends on more than rankings alone. Learn how your website, reviews, provider profiles, Google Business Profile, local listings, and third-party mentions can work together to strengthen local authority and support visibility in both traditional search and AI-generated results.... Continue Reading
In this video, Etna Interactive CEO Ryan Miller discusses an important update affecting Google reviews and online reputation management for elective healthcare practices. If you’ve noticed legitimate reviews disappearing from your Google Business Profile, this change may help explain why. Follow along to learn what changed in Google’s review policies, why reviews that mention staff... Continue Reading
