Category Archives: SEO

Google My Business: 4 Big Changes Creating Risk & Opportunity For Your Clinic

Google My Business recently rolled out some new (and important) features within the platform. It's especially important for medical practices to understand these updates because they have the potential to create risk and reward for your brand and online presence. In this month's video, CEO Ryan Miller dives right into the powerful new features, what these updates mean for your practice, and... Continue Reading

Top 10 Trends That Will Transform Your Online Marketing In 2018

1. The Patient Journey Smart medical practices are tailoring their marketing message, keyword targeting, and marketing channels to speak to patients all along their journey. New data out from RealSelf and Real Patient Ratings, or Visium 360, tell us that patients actually amplify their research after they book their consult so it's important to speak to the patient... Continue Reading

Google & Page Speed: Are You Racing Your Way Off Google’s First Page?

Google recently announced that starting in July, page speed will determine your site's mobile ranking. Why? Google wants to make sure that mobile searchers have the best possible user experience. Fortunately, this change will only affect the slowest websites, so many practices won't be impacted. Will my rankings be affected? Here's how to be sure you're safe from this... Continue Reading

5 Tips To Find More Facelift Patients Online

Facelift patients are a little different than other potential patients. From the way they search online to the way they order their pizza, this demographic behaves a little differently. And for you to build an effective strategy to reach these patients, you need to think a little bit differently about how to approach your marketing... Continue Reading

Latest change at Google

Google Now Decides Who’s Best in Your Market

If there's one thing we can count on with Google, it's change, and the search giant's latest SEO shift is going to have a direct effect on local search. The way people search is changing. The rise of voice search features on mobile devices has led to people using longer, more detailed search queries that include... Continue Reading

In 2017, Mobile-First Is an Imperative

Google has made its New Year's resolution for 2017, and it's one you'll want to pay attention to. In a matter of months, Google will be moving to a "mobile-first" search index — meaning your mobile experience will become a primary factor in how you rank for searches. In other words, web design and mobile... Continue Reading

The New Measures for Success Online

Out with the old and in with the new. At Etna Interactive, we are constantly adapting our online marketing efforts to help make your business successful. Follow along as we compare the old against the new measures of success: Ranking vs. Referrals Old Measure: Rankings Rankings are still important, but we can't rely on them... Continue Reading

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