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Meta Lead Ads for Medical Practices: When They Work and How To Use Them Effectively

Meta lead ads can help medical and aesthetic practices collect inquiries directly within Facebook or Instagram. Instead of sending someone to a website form, these ads open an instant form where the person can submit their contact information and answer a few qualifying questions. These campaigns can be especially useful for promoting consultations, events, offers,... Continue Reading

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5 Tips for Blog Beginners

Chances are, you’re pretty familiar with blogs. In fact, 83% of internet users read blogs, and this number is likely to increase. Blogging is a form of content marketing, and for plastic surgery or medical spa practices, is a vital tool to connect with audiences, build trust, and establish authority. If you want to take... Continue Reading

Want the Most From Your Marketing Spend: Empower Your Front Office

I was fortunate enough to spend the New Year's holiday in Thailand. Before I left, some stateside friends urged me to visit the Mandarin Oriental, an amazing riverside resort renowned the world over for its service. But much to my surprise, the service I actually experienced left a lot to be desired. This got me... Continue Reading

The New Measures for Success Online

Out with the old and in with the new. At Etna Interactive, we are constantly adapting our online marketing efforts to help make your business successful. Follow along as we compare the old against the new measures of success: Ranking vs. Referrals Old Measure: Rankings Rankings are still important, but we can't rely on them... Continue Reading

Why Should Aesthetic Practices Invest in Social Media Marketing?

Aesthetic practices should invest in Research published in Plastic and Reconstructive Surgery found that patients who use social media to learn about procedures report higher levels of confidence and empowerment when making decisions. It also creates opportunities to share educational content, highlight results, and connect with prospective patients in a more approachable, accessible way. 2.... Continue Reading

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What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.