It’s Time to Put Mobile First
2017 is shaping up to be the year of the mobile device. As we mentioned... Continue Reading
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In 2017, Mobile-First Is an Imperative
Google has made its New Year's resolution for 2017, and it's one you'll want to pay attention to. In a matter of months, Google will be moving to a "mobile-first" search index — meaning your mobile experience will become a primary factor in how you rank for searches. In other words, web design and mobile... Continue Reading
Why Are Plastic Surgery Practices Experimenting With Snapchat?
Plastic surgery practices are experimenting with Snapchat because it offers a real, unfiltered way to connect with patients. While Snapchat may feel like a recent addition to the aesthetic space, it has been around since 2011. Early adopters like Dr. Miami have reaped the benefits by being one of the firsts to the scene. With... Continue Reading
Google, HealthGrades, and You
Google is always adding new and innovative ways for people to interact with the brands they're searching for on the web. It's now possible to book appointments through Google, right from the search results page. Here's why that's potentially good news -- and bad news -- for your practice. The Knowledge Graph Whenever someone searches... Continue Reading
Meta Lead Ads for Medical Practices: When They Work and How To Use Them Effectively
Meta lead ads can help medical and aesthetic practices collect inquiries directly within Facebook or Instagram. Instead of sending someone to a website form, these ads open an instant form where the person can submit their contact information and answer a few qualifying questions. These campaigns can be especially useful for promoting consultations, events, offers,... Continue Reading
5 Tips for Blog Beginners
Chances are, you’re pretty familiar with blogs. In fact, 83% of internet users read blogs, and this number is likely to increase. Blogging is a form of content marketing, and for plastic surgery or medical spa practices, is a vital tool to connect with audiences, build trust, and establish authority. If you want to take... Continue Reading
Want the Most From Your Marketing Spend: Empower Your Front Office
I was fortunate enough to spend the New Year's holiday in Thailand. Before I left, some stateside friends urged me to visit the Mandarin Oriental, an amazing riverside resort renowned the world over for its service. But much to my surprise, the service I actually experienced left a lot to be desired. This got me... Continue Reading
5 Steps to Make the Most of Your RealSelf Profile
With about 60 million unique visitors each year,... Continue Reading
