Out with the old and in with the new. At Etna Interactive, we are constantly adapting our online marketing efforts to help make your business successful. Follow along as we compare the old against the new measures of success: Ranking vs. Referrals Old Measure: Rankings Rankings are still important, but we can't rely on them...
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Aesthetic practices should invest in Research published in Plastic and Reconstructive Surgery found that patients who use social media to learn about procedures report higher levels of confidence and empowerment when making decisions. It also creates opportunities to share educational content, highlight results, and connect with prospective patients in a more approachable, accessible way. 2....
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As birds migrate north in the spring, there's a similar migration happening to your online patients. The only difference — your migrating patients are not returning to their original destination. With the steady increase of mobile device usage, the migration was bound to happen. People are moving away from your website and taking flight to...
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Watch part 2 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and practice tips to help your business capitalize. Here's a rundown of the predictions: Prediction 6: Mobile Is Mainstream We're seeing our world today through mobile devices. With success in mind, we need to recognize that in...
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Watch part 1 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and smart practice tips to help your business capitalize ahead of the curve. This video focuses on search engine optimization predictions: Prediction 1: Free Traffic Is Increasingly Scarce For the past few years, there have been tremendous...
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