Part 1: Video, the Up-and-Coming Essential Asset
Thanks to the help of sites such as YouTube and Vimeo, video has become an important asset to storytelling and information sharing on the Web. YouTube alone Video.js or... Continue Reading
Etna Interactive
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San Luis Obispo, CA 93401
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Working with SQL Parameters in Cold Fusion
Most modern Web application frameworks provide native mechanics to protect databases from undesirable SQL execution. Cold Fusion’s answer to input sanitization is the tag cfqueryparam that is only valid inside a cfquery block. It is not a newcomer to the language but I will still from time to time see it being underutilized. It is... Continue Reading
What Your Closet Can Teach You About Web Marketing
Your clothes closet is a mangled mess again. Getting ready in the morning is a hanger-wrestling feat, and you’re afraid to let small children and pets near the closet doors in fear of losing them forever. It’s time for a spring cleaning. Like your closet, your website and its marketing tactics need some thorough attention.... Continue Reading
Email Marketing: It’s Time Well Spent
A common question we hear on the marketing team: Why does it take so long to send out an email? It comes up often, and I don’t blame clients for asking. It seems like an email campaign should take an hour or two, at most. Well, that’s not the case and for good reason. Behind... Continue Reading
4 Keys to a Great Photo Gallery for Plastic Surgery Practices
How To Turn Browsers Into Believers—and Booked Consults In the aesthetic industry, your results speak louder than words—and your online gallery is where they do the talking. Think of your photo gallery as your practice’s storefront window: a curated space where potential patients see what’s possible for them. In fact, for Etna clients, the gallery... Continue Reading
Cascading Style Sheet Basics Part Two: What & How
Welcome back to Part Two of Etna’s CSS “share the knowledge” primer. In the... Continue Reading
Cascading Style Sheet Basics Part One: Why & Where
Cascading style sheets (CSS) are a simple mechanism for adding style (e.g., fonts, colors, spacing) to Web documents. Our development team is a group of experts who spend every day up to their elbows in CSS. The rest of our company can tap-dance their way through SQL queries, plan PPC strategies or usher a project... Continue Reading
Website User Interfaces: A Few Examples
In previous posts in this series about UI, we went over what user interface is and why it is critical to a tricks of the trade to plan great UI. Next, we are going to show you a few tools our developers and engineers use to program our websites, and we will showcase a few... Continue Reading
