Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
The way people use the Internet is changing. By 2013, more people will be using mobile phones than PCs to get online. So, yes! It's time to start adapting your Web presence to serve the mobile user. Your current website, developed for a full-size screen, will still work, but it just won't be that... Continue Reading
Are pay-per-lead marketing programs legal? An emerging trend in medical marketing treats patients like commodities and puts medical professionals in serious legal peril. Pay per lead programs, a popular form of online affiliate marketing, are popping up like weeds in the elective healthcare industry. These programs charge a set fee for the name and contact... Continue Reading
For this question we'll paraphrase what we get asked almost daily by new clients, "How many domain names (web addresses) should I have for my site?" The short answer is, "EXACTLY ONE". If your one domain name has an obvious phonetic variation, then you might need a second domain (for example drjohnsmith.com and doctorjohnsmith.com). Here's... Continue Reading
A negative review posted online can feel like a knife in the back. The angst is amplified when you suspect the review was posted by a former employee or a competitor. With HIPAA and PIPEDA limiting how health care providers can manage their reputations online it is easy to feel helpless and hopeless. But there... Continue Reading
I get solicitations for link exchange all day long. How do I decide who to exchange links with? Remember that links from your site to any business will be viewed by your visitors and patients as an endorsement. Here’s a quick test for link exchanges: Does the site offer accurate information that will benefit your... Continue Reading
I was offering one client too much information (as usual) on a call the other day when he fired back with, “Can you explain link building in 50 words or less?” I get so many questions about Link Building from the cosmetic surgeons, physicians, and medical spas we serve that I’m often forced to chop... Continue Reading
Today’s marketing environment challenges you to attract patients (and generate ROI) with minimal consumer attention, countless distractions and an increasing number of marketing channels. Given all of this dilution, it is more important than ever to be consistent with your brand. Your brand is more than your name or your logo – it’s the holistic... Continue Reading
Etna encourages content creation. So what should you write about? Recent changes in how search engines assign rankings mean that original and interesting content is more important than ever. And with the advent of “authorship” on Google, healthcare professionals must embrace the fact that Google sees you as an author first and a doctor second.... Continue Reading
